SUMMARY:

While we make coffee (and excellent coffee at that) at Barista, we also do cutting-edge marketing to promote our products within an agile agency model and a full marketing department. It's the ideal playground for a young professional eager to share their ideas, create content, handle public relations, and develop promotional campaigns.

RESPONSIBILITIES:

• Participate in the deployment of bold promotional campaigns

• Participate in the development of the content strategy

• Write and optimize blog articles (SEO)

• Integrate or reintegrate various content on the website

• Participate in video creation and the coordination of video projects

• Participate in photo shoots according to the content calendar and various projects

• Coordinate the creation and implementation of contests (internal and with partners)

• Coordinate the creation of various visuals for social media

• Write newsletters (B2C and B2B)

SOCIAL MEDIA MANAGEMENT:

• Create a multi-platform content calendar and produce content (Facebook, Instagram, YouTube, TikTok, LinkedIn, Pinterest, blog, etc.).

• Develop original content related to the brand.

• Manage, engage, and monitor the various online communities on a daily basis.

• Manage comments received on the website, social media, and other digital platforms.

• Manage product reviews across different digital platforms.

OTHER RESPONSIBILITIES:

• Support the marketing manager for events

• Stay informed about trends and best practices and make recommendations.

• All other related tasks to support marketing activities, the marketing manager, and the marketing director.