CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA.

This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto.

Role Summary

Key Responsibilities

Personalization Strategy & Execution:

• Design and deliver cross-channel personalized experiences (web, app, email, paid media)

• Translate segmentation, behaviours, and client signals into actionable journey strategies

MarTech & Capability Enablement:

• Leverage platforms (e.g., CDP, AJO, targeting tools) to operationalize personalization at scale

• Support roadmap delivery, vendor integration, and capability adoption across teams

• Partner with technology and data teams to ensure strong data connectivity and activation

Experimentation & Optimization:

• Lead test-and-learn programs (A/B, multivariate) to optimize journeys and campaigns

• Analyze performance, derive insights, and continuously improve relevance and conversion

• Establish measurement frameworks tied to business and client outcomes

Cross-Functional Collaboration:

• Partner with Growth, Product, Analytics, and Channel teams to embed personalization into campaigns and digital experiences

• Support prioritization, roadmap alignment, and execution across squads

Change Management & Adoption:

• Drive adoption of personalization best practices across the organization

• Support training, documentation, and process evolution to scale capabilities

REQUIREMENTS

• Experience in digital marketing, personalization, or MarTech (financial services preferred)

• Strong understanding of customer data, segmentation, and lifecycle marketing

• Hands-on experience with personalization or campaign orchestration platforms

• Proven ability to drive cross-functional initiatives and deliver business impact

• Analytical mindset with comfort leveraging data to inform decisions

• Strong communication and stakeholder management skills