Business Development Representative (BDR)

Location: Toronto (Hybrid) or Remote (North America)

Company: Una Software

About Una

Una is redefining how companies plan and make decisions. In a world of constant change, finance teams can't rely on static budgets and backward-looking reports. Una is an AI-powered performance planning platform that brings together financial and operational data-helping companies move faster, adapt with confidence, and eliminate uncertainty. We're building a new standard for planning-one that is dynamic, intelligent, and deeply connected to how businesses actually run.

The Role

We're hiring a Business Development Representative to help build and scale Una's pipeline engine. This is not about high-volume, generic outreach. You'll focus on precision-targeting the right accounts, using real signals, and crafting thoughtful messaging that resonates with finance leaders.

What You'll Do

• Identify and research target accounts (CFOs and FP&A leaders)
• Execute multi-channel outbound campaigns (email, LinkedIn, calls)
• Leverage intent data and signals to prioritize outreach
• Craft personalized messaging that speaks to real business challenges
• Qualify inbound and outbound leads
• Book high-quality meetings for Account Executives
• Collaborate closely with marketing and sales on messaging and campaigns

What We're Looking For

• 0-3 years experience in BDR/SDR or related role (or strong desire to break into SaaS sales)
• Strong communication skills-clear, concise, and thoughtful
• Curious and coachable-you actively seek feedback and improve quickly
• High energy and resilience-you're comfortable with rejection and keep going
• Organized and disciplined in managing outreach and follow-up

What Success Looks Like

• You consistently generate high-quality meetings (not just volume)
• You develop strong instincts for what messaging works and why
• You become a trusted partner to AEs
• You earn your way into a closing role

Why Join Una

• Learn modern, signal-driven outbound from the ground up
• Clear path to promotion into Account Executive
• Work with a focused, high-performing team
• Early-stage company with real traction and momentum
• Competitive compensation
• equity

Our Culture

• High standards, low ego
• Ownership over activity
• Clarity over complexity
• We care about winning-and how we win