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Under the supervision of the Head of Local Banner Strategy and Local Marketing and Brand Management, the incumbent will be responsible for advising the team and merchants of the IGA, Les Marchés Tradition, Marché Bonichoix, Rachelle-Béry, Voisin and Boni Soir banners in the implementation of marketing activities.
Here's where you'll concentrate:
- Identify and implement opportunities to optimize all local marketing intervention plans and tactics;
- Ensure the local marketing toolkit is kept up to date and engage stakeholders in its use;
- Develop new strategic plans to support the development of specific store groups;
- Validate the relevance and feasibility of interventions with the various stakeholders;
- Communicate strategic plans to the various stakeholders and engage them in the implementation of the different tactics;
- To oversee the execution of plans with the various stakeholders while respecting established budgets and deadlines;
- Measure actions, make recommendations and share results with different collaborators in the form of a post-mortem;
- Supporting the development and implementation of "test" initiatives for different banners;
- Develop and maintain a thematic content calendar for the digital media of the Tradition and Bonichoix banners;
- Responsible for the relationship with sponsored partners;
- Contribute to the strategic development, optimization, execution, and promotion of local and regional sponsorship plans;
- Evaluate, recommend, take charge of, and list all local and regional sponsorship opportunities and requests;
- Plan post-mortem sponsorship meetings with partners, analyze results, propose optimizations and write reports.
What you have to offer:
- You hold a university degree in marketing or other relevant field, coupled with a minimum of five (5) years of relevant experience (experience in an advertising agency is an important asset);
- You are proficient in Microsoft Office and have a good understanding of the retail industry;
- You are known for your dynamism, your autonomy and your good stress management;
- You have a good strategic vision and good political skills;
- You enjoy working in a team and are distinguished by your ability to communicate effectively in both English and French (oral and written). The person will be required to work with peers from other provinces in the development and implementation of tools and processes across Canada, and also provide support to Sobeys employees across Canada.
- You are available to travel occasionally to our stores, our partners' offices, or sponsorship locations;
- You have excellent organizational skills and attention to detail;
- You have an ability to prioritize and manage multiple projects simultaneously, as well as to work under pressure.
Who we are
Sobeys is one of Canada's largest food retailers, with over 1,600 stores across all 10 provinces. Our banners include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drugs. Our 128,000 team members and franchisees share a common passion: providing quality food and exceptional experiences to our customers and communities.
To learn more about our history and culture:
Overall rewards
We offer a comprehensive rewards program designed to support our team members both at work and in their personal lives. Depending on their position and eligibility, team members may have access to benefits including health and dental insurance, savings and retirement plans including an employee stock ownership plan, a 10% discount at participating stores, access to virtual healthcare services and an employee and family assistance program, learning and development opportunities, supplemental parental leave benefits, and paid vacation.
Sobeys is committed to providing a flexible, fair, and competitive compensation structure to support performance and growth. To learn more about this opportunity, including the anticipated salary range in accordance with applicable pay transparency laws, please click the "I'm interested" or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the anticipated range.
Additional information
It is also important to be aware that our organization's job postings may be published on external websites. The same applies to salary information based on comparable positions and benchmark markets. These figures are provided for general comparison purposes only and are neither disseminated nor verified by our organization.
We may use artificial intelligence (AI) tools to accelerate the candidate selection, assessment, and recruitment process. These AI tools do not make recruitment decisions on behalf of the company. These decisions are made by our recruitment teams.
Sobeys is committed to providing accessible and inclusive hiring processes. We will work with candidates who request accommodations at any stage of the recruitment process.
Note: Successful applicants will be required to provide documentation proving their legal eligibility to work during the onboarding process. This documentation will be reviewed by the employer before the start of employment.