ABOUT ODD BUNCH

Odd Bunch is on a mission to make groceries more affordable and accessible across Canada and beyond. We are a fast-growing, sustainable, subscription-based produce service that helps Canadians save thousands of dollars on their grocery bills, supports local farmers, fights food waste, donates to families facing food insecurity, and builds a better planet in the process.

ABOUT THE ROLE

WHAT YOU'LL OWN

• Channel strategy & targets: own paid search CPA, blended CAC, and new subscriber volume across all three markets.
• Google Ads: Search, Shopping, Performance Max, Demand Gen, and YouTube account structure, budget pacing, bid strategy, search term mining, negative keyword hygiene, and RSA testing.
• B2B lead generation: own paid search for corporate, workplace, and wholesale accounts. Success measured on cost per qualified lead rather than cost per subscriber.
• Channel expansion: build Microsoft Advertising (Bing and the Audience Network) and Reddit Ads into real channels rather than Google mirrors, and evaluate emerging search surfaces including AI answer engines and shopping agents.
• Measurement & attribution: reconcile platform-reported conversions against GA4 and Triple Whale, and report cost per new customer rather than cost per conversion.
• Copy & landing pages: write and test ad copy against hard character limits, and partner with the web/CRO side on paid landing page performance.
• Platform & tooling: own the paid search stack and drive AI/automation leverage.
• Leadership reporting: deliver a data-backed narrative with insights and recommendations.

WHAT YOU BRING

• 2-4 years in paid search or PPC, with direct ownership of a budget and a CPA number (DTC/e-commerce preferred).
• Deep Google Ads fluency: match types, bid strategies, Performance Max, audience signals, conversion imports, and offline conversion tracking.
• Experience running more than one market or region; US launch experience preferred, along with the judgment to know when a market needs its own structure.
• Strong short-form copywriting and stakeholder communication.
• Operator's reliability: you own commitments end-to-end and flag risk early.
• B2B or lead-generation paid search is a bonus.

BENEFITS

• Free grocery plan
• Bi-annual performance bonus tied to company and individual targets
• Health plan available after 3 months
• RRSP matching available at 12 months
• 20 days Paid Time Off (PTO)
• Fully remote within Canada, with flexible hours
• Strong potential for growth within the company