Your future role on our team Join BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll be responsible for our marketing technology ecosystem (website, Brand Center, analytics, GEO/SEO and, soon, a CRM developed with our sales team) and for making sure it supports BBA's business objectives. This is a hands-on leadership role. You'll shape the roadmap for our platforms and turn it into concrete projects, making sure they perform, deliver a quality experience and carry accurate information at all times.Digital is moving fast, and we'll be counting on you to make sure our platforms keep pace. You'll work closely with colleagues responsible for content and the corporate narrative, and act as the bridge with IT and our external digital partners. You'll be able to count on a team of three (a senior technical web advisor, a web content and advertising advisor, and a coordinator) to deliver day to day. With us, you’ll get the opportunity to... Translate the marketing vision into a digital platforms roadmap aligned with BBA's strategic and operational plans Set up clear performance indicators for our platforms, oversee the monitoring done by your team and recommend improvements Steer the evolution of bbaconsultants.com with our web partner, from priorities and releases to user experience and site architecture Advise on user experience and site architecture: navigation, user journeys, pillar pages and structured data Deliver our GEO/SEO strategy with our partners to strengthen BBA's presence in search results and AI-generated answers Guide the governance of the Brand Center (SharePoint) with the brand team and IT, in line with BBA's Enterprise Content Management strategy Play an active role in assessing a future CRM with the sales team: needs, integrations, data and governance Identify AI and digital tools that can help the team and the business, build the business case and guide their adoption Lead the Digital team, manage digital projects (timelines, budgets, vendors) and report on performance to leadership Do your qualities and values match our corporate culture? Results-driven Desire to motivate and train the next generation Inspirational leadership Rigorous and ethical Strong interest in the world of technology Fascination for innovation Ability to share and pass on knowledge Willingness to transform the world for the better Summary of certifications and job requirements 10 years or more of experience in digital platforms, IT analysis, marketing technology or a similar role, including team leadership Degree in information systems, digital marketing, business or a related field Strong business acumen: ability to link technology choices to business objectives and build a solid business case Experience presenting recommendations to senior leadership and influencing without formal authority Proven experience managing digital projects, budgets and vendors, in collaboration with IT teams Ability to turn analytics data into clear business recommendations Technical fluency across a CMS, SharePoint, web analytics (GA4) and technical SEO, enough to test, question and guide a technical team Knowledge of GEO and strong familiarity with generative AI tools CRM experience (Salesforce, Dynamics, HubSpot or other), a strong asset Ability to speak IT's language and translate it for managers and leadership Experience in a professional services environment, an asset Advanced English skills to facilitate collaboration with other BBA offices and/or clients in English-speaking Canadian provinces and internationally; you may need to use English occasionally or daily, depending on current projects Advanced French skills to facilitate collaboration with other BBA offices and/or clients in Québec An overview of BBA’s total rewards Annual base salary Annual premium program for regular employees Time bank Cellphone fee reimbursements Group insurance plan from the first day of employment, including disability insurance and a telemedicine program Retirement savings plan Annual vacation and sick leave Premium for employee referrals BBA considers many factors when determining the annual base salary, including location, market, education, relevant and demonstrated work experience, technical assessment, qualifications, certifications and other relevant skills. At BBA, you get many benefits Opportunity to mentor our next generation: We invest in our people and help them develop A corporate culture that values expertise Participation in innovation projects A flexible schedule that combines office presence and working from home A growing business with many opportunities A collaborative culture among various departments and with our operations clients Valuing complementary expertise Agility and listening: Your ideas are transformed into concrete initiatives