Sporting Life Group is a proudly Canadian family of retail banners, Sporting Life, Golf Town, and Team Town Sports, united by a shared passion for sport and active living. From individual pursuits to team sports, we offer the best equipment, expert services, and experiences to help Canadians play, move, and live well. Why Work Here? Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you. Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family. Team-first culture that celebrates an active, sports lifestyle. Fun, fast-paced hybrid environment where your passion for sport and style belongs. Vendor Pro Deals and expert product training to fuel your knowledge and performance. A salary range of $ 60,000 - 70,000.00 (dependent on experience), bonus, and opportunities to grow your career in the sports lifestyle. What You'll Do; As a Digital Marketing Specialist with Sporting Life Group, you will be supporting in the research, planning and management of organic search and paid media channels across our retail banners Sporting Life, Golf Town & Team Town Sports. Within this role, you will be executing strategic initiatives in a fast-paced, results-oriented environment and be dedicated to driving organic search, SEO, GEO/AEO. If you're data-driven, passionate about e-commerce, retail and have experience working with platforms such as Google Search Console, SEMRush, Meta Ads Manager, Google Ads and Google Analytics, this role is for you. Developing organic search, AI- Search and content strategies Coordinate with specialist teams for SEO, social, content production and execution Work with Data Team and other stakeholders on data enrichment projects Able to audit Golf Town's and Sporting Life eCom SEO and develop related strategies Define and build Keyword lists based on each banners objectives Support efforts to improve brand and content visibility in AI-powered search tools such as ChatGPT, Google AI Overviews, and similar platforms Help structure and optimize content so it is easily understood, cited, and surfaced by AI systems Monitor changes in AI-driven search experiences and help adapt content strategies accordingly On page optimization strategies to achieve organic visibility and improve ranking Technical audits to identify areas of improvement from an SEO perspective Review web analytics data to analyze performance visitor behavior and upcoming trends Collaborate with content and go to market team to help identify opportunities to create, distribute and promote SLG web content What You'll Bring; 1-3 years of experience working in a Digital Marketing Environment, ideally within an agency and with retail industry exposure Knowledge of factors that influence search engine rankings Think strategically to identify and define keyword opportunities for optimization Experience using SEO tools like Ahrefs, SEMRush, Screaming Frog, ContentKing, Google Analytics, Surfer/Frase (crawlers, analytics platforms, CMS, marketing software, etc.) Experience with paid search (Google AdWords, Bing Ads, etc) is a plus Strong knowledge of Microsoft Excel and/or Google Docs AI is used as part of our application review process to assist in screening and assessment. All applications are also reviewed by our recruitment team. This posting is for an open existing role in our organisation. Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.