The incumbent contributes to the planning, execution, and dissemination of the City of Edmundston's communication activities. They act as resources for various municipal departments to promote municipal projects, activities, achievements, and services to citizens, the media, partners, and employees. They actively participate in the creation of content for the City's various communication platforms, including the websites, social media, newsletters, print publications, digital displays, traditional media, and other dissemination tools. Known for their creativity, versatility, and resourcefulness, they can quickly transform information into clear, engaging content tailored to different audiences. They effectively use digital tools and artificial intelligence to optimize their work while ensuring the accuracy, quality, and consistency of communications. They are also expected to collaborate on protocol activities, public events, information campaigns, media relations, and internal communications.

1.    Workstation summary

The incumbent contributes to the planning, execution, and dissemination of the City of Edmundston's communication activities. They act as a resource person for various municipal departments to promote municipal projects, activities, achievements, and services to citizens, the media, partners, and employees.

They actively participate in the creation of content for the City's various communication platforms, including the website, social media, newsletters, print publications, digital displays, traditional media, and other dissemination tools.

Known for their creativity, versatility, and resourcefulness, they can quickly transform information into clear, engaging content tailored to different audiences. They effectively use digital tools to optimize their work while ensuring the accuracy, quality, and consistency of communications. They are also expected to collaborate on protocol activities, public events, information campaigns, media relations, and internal communications.

2.    Tasks and responsibilities

Corporate communications

• Collaborate in the planning and execution of the City's communication
• Advise the various municipal departments regarding their communication
• Ensure compliance with the City's brand image, visual identity, and communication
• Participate in the development and implementation of communication

Content creating

• Write press releases, speeches, publications, informational videos, newsletters, promotional texts, web content, and other documents.
• Adapt content for different target
• Simplify technical or complex information to make it
• Review, proofread, and ensure the linguistic quality of
• Perform short translations when
• Design visual and multimedia content for digital
• Produce or coordinate the production of photographs, videos, and promotional

Social media and digital communications

• Develop and maintain a publication
• Manage the City's various digital
• Maintain an active and dynamic presence on social
• Monitor comments, messages, and interactions according to established
• Update the municipal website and other digital
• Ensure the quality, relevance, and timeliness of published
• Analyze performance statistics and suggest areas for

Media relations

• Collaborate in maintaining professional relationships with media
• Coordinate interview
• Organize press conferences and other media
• Support spokespeople in preparing their public

Events and visibilty

• Collaborate in maintaining professional relationships with media
• Prepare press
• Coordinate interview
• Organize press conferences and other media
• Support spokespeople in preparing their public

Internal communications

• Prepare communications for
• Participate in promoting internal
• Support management with their communication

Strategic monitoring

• Conduct daily monitoring of traditional and digital
• Track trends in municipal
• Recommend new approaches or
• Contribute to the management of sensitive situations or emergency communications when

Continuous improvement

• Optimize the department's work methods, tools, and equipment; analyze the effectiveness of processes and work methods; and initiate projects to improve departmental efficiency and project implementation.
• Continuously seek ways to improve municipal
• Utilize digital tools to enhance the efficiency, quality, and speed of communications
• Perform any other related tasks compatible with their qualifications, skills, and

Health and safety at work

• Comply with the New Brunswick Occupational Health and Safety Act and Regulations, as well as all policies and procedures established by the City of Edmundston regarding occupational health and safety.
• Work safely and comply with safety rules, guidelines, and work procedures established by the
• Collaborate and participate in initiatives aimed at establishing safe work methods and
• Conduct workplace inspections according to the established inspection schedule to ensure their own health and safety at work, as well as that of their colleagues.
• When requested, sit on and actively participate in the meetings and activities of the joint and/or satellite health and safety committee.
• Maintain clean, organized, and safe
• Inform and report the presence of risk factors or accidents to their
• Participate in accident investigations when

3.    Minimal requirements: 

Education:

§   Post-secondary diploma in a relevant field such as: communications, marketing, public relations, journalism, administration, management, digital media or any other combination of education and experience deemed relevant.

Experience:

§   Minimum of three (3) years of relevant experience in communications, marketing, public relations, digital communications, or a related field.

Assets:

§   Experience in a municipal or public sector environment.

§   Experience in photography, video, graphic design, or social media management.

Skills:

§   Adaptability

§   Autonomy

§   Creativity

§   Initiative spirit

§   Management of priorities

§  Judgement

§  Results oriented

§  Customer service oriented

§  Effective interpersonal relationships

§  Teamwork

Knowledge:

§   Excellent command of Microsoft 365 (Word, Excel, Outlook, Teams, and PowerPoint);

§   Good knowledge of social media and traditional media tools;

§   Good knowledge of web platforms (CMS) and social media management tools (Meta Business Suite, Hootsuite);

§   Good knowledge of Canva, Adobe Express, or similar tools;

§   Knowledge of digital analytics tools (Google Analytics, Meta Insights, or equivalent) and search engine optimization (SEO) principles;

§   Proficiency in using generative artificial intelligence tools (Claude, Copilot, Gemini, or others) to optimize content creation, review, translation, and adaptation.

Asset:

§   Knowledge of digital accessibility principles (WCAG standards)

Languages and permits:

§   Excellent command of both official languages (French and English), both spoken and written, at an advanced level.

§   Excellent writing skills.

§   Valid driver's license in New Brunswick.

Abilities:

§   Ability to synthesize and simplify complex and technical ideas and explanations and communicate the core message effectively.

§   Ability to prepare and broadcast radio messages.

§   Ability to design and produce short video content for social media (e.g., reels, short videos).

§   Ability to critically analyze content generated by artificial intelligence tools.

§   Ability to work effectively in a fast-paced environment with rapidly changing priorities.

§   Crisis communication and issues management skills.

§   Ability to manage stressful situations and meet tight deadlines.

§   Tact, diplomacy, and discretion.

§   Strong work methodology, organizational skills, prioritization abilities, and meticulous attention to detail.

§   Ability to organize information on a website.

§   Ability to work effectively with diverse stakeholders.

§   Ability to manage multiple projects and files simultaneously.

§   Demonstrates of a high level of professional integrity

§   Demonstrate great care and precision

Work conditions and environment:

§   Permanent, full-time management position (35 hours per week).

§   Regular daytime hours, Monday to Friday.

§   Occasional evening or weekend availability for municipal events.

§   Occasional travel within the municipality.

§   Regular interaction with citizens, the media, elected officials, partners, management, and municipal employees.