Reporting to the Senior Manager, Retail Activations & Experience, the Manager, Retail Marketing is responsible for developing and executing retail marketing strategies that drive traffic, increase sales conversion, and build consumer loyalty across Lindt Chocolate Shops. This role supports profitable growth through strategic planning, in-store activation, regional marketing programs, advertising execution, and consumer insights.

Responsibilities

• Develop and execute the national retail marketing promotional calendar aligned with retail merchandising and brand strategies

• Create store-type specific marketing plans that drive traffic, conversion, and profitable growth

• Lead in-store consumer activations including visual merchandising, window displays, signage programs, and secondary packaging execution

• Partner with Marketing Communications to plan and deliver retail-specific activations and premium in-store experiences

• Collaborate with Retail Merchandising and Store Operations to identify opportunities and address in-store execution challenges

• Develop and execute regional marketing campaigns aligned with store portfolio strategy and priority locations

• Partner with mall management companies to increase awareness and traffic to Lindt retail locations

• Lead briefing and management of agency partners to execute national and regional campaigns

• Activate retail advertising programs that align with overarching brand messaging and international guidelines

• Analyze retail performance, promotional effectiveness, and consumer insights to inform strategy and optimization

• Lead ongoing business reviews including financial performance, promotional results, and market trends

• Manage retail marketing budgets and maximize return on investment across marketing initiatives

• Support performance development and coaching of the Retail Marketing Coordinator

• Build strong cross-functional partnerships across Retail Operations, Brand Marketing, Finance, Logistics, and Retail Development

Qualifications

• Minimum 6 years of progressive marketing experience within CPG and/or retail environments

• Minimum 2 years of experience in a manager or people leadership role

• Bachelor’s degree in Marketing, Business Administration, or related field required

• MBA considered an asset

• Strong experience in retail marketing activations, media planning, and integrated campaign execution

• Advanced proficiency in Microsoft Excel, PowerPoint, and Office applications

• Strong analytical, conceptual, and strategic thinking skills

• Excellent written and verbal communication skills

• Strong presentation, negotiation, and stakeholder management capabilities

• Proven ability to manage multiple projects in a fast-paced environment

• Experience working within cross-functional and matrix organizations

• Entrepreneurial mindset with strong accountability and results orientation

• Ability to work independently while collaborating effectively across teams

Why Lindt Canada? Join our winning culture and become part of our team of passionate and dynamic individuals in our journey to become the leader in the Canadian chocolate market. Our environment characterizes personal commitment, drive, initiative and entrepreneurial spirit, working together as one team to reach outstanding results. We encourage, recognize and reward innovation, personal initiative, leadership and accountability throughout the organization. We are recognized as a Great Place to Work so come and grow your career with us, it’s a pretty sweet deal. To learn more about our winning culture, visit  https://careers.lindtcanada.ca and or follow us on LinkedIn 

Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 120 countries around the world. During more than 170 years of Lindt & Sprüngli's existence, it has become known as one of the most innovative and creative companies making premium chocolate, with 12 production sites in Europe and the USA, and distribution and sales companies on four continents.

Rewards Package

The standard hiring range for this role is $93-$117K CAD per annum with a 15% performance-based bonus. The final agreement upon salary may vary based on market location and factors such as job-related knowledge, skills and experience.

We offer a competitive rewards package for our employees as well as a growth-oriented work environment. This includes not only the opportunity to sample our premium chocolate products but the following:

• Health and Dental Plan
• Retirement Savings Plan
• Employee Assistance Program
• Corporate Gym Discount Rates
• Wellness Program
• Chocolate!

We thank all those who have applied, however, only selected candidates will be contacted.

Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.

This position will involve the use of AI tools to help screen, assess, or select applicants. This posting is for an existing position.

#CORPORATE #RETAIL #LI-LINDTCA #LI-Hybrid #LI-AJ1

This position will involve the use of AI tools to help screen, assess, or select applicants. This posting is for a existing position.