Marketing Manager, Practice Digital & Brand Strategy

Founded in 2019, Corus Orthodontists is one of the fastest-growing orthodontic partnership networks in North America. Our network is owned and operated by doctor partners who share a deeply collaborative spirit, an unwavering ambition to provide the world's best patient care, and an innate growth mindset. We created Corus to be the place where doctors and their teams truly share in each other's success and improve the quality of patient care by coming together as true partners. We believe that those who go together, go further.

The Opportunity:

Corus is seeking to add a Marketing Manager, Practice Digital & Brand Strategy, to its exceptional and growing Marketing team. At Corus, you will be part of a dynamic organization and have the opportunity to make significant contributions in support of our exciting future, collaborating with our practices across the network to execute on growth opportunities.

Reporting to the Senior Manager, Marketing Operations, you will operate at the intersection of strategy and execution - shaping how patients find our practices and how our brands are perceived across channels and platforms, with accountability for improving conversion and driving measurable growth through our digital channels.

If you've led a rebrand, built a multi-location digital presence from the ground up, or understand how to position brands to perform in both traditional and AI-driven search environments - we'd love to talk.

What You Will Love About Corus:

Being part of a collaborative and engaging team that prioritizes employee development.

Learning from an experienced team of professionals.

A competitive total rewards package with an employee benefits program that includes comprehensive medical, dental and vision coverage, and an employee & family assistance program.

A hybrid work structure with a regular in-office presence to support collaboration, team connection, and shared priorities, balanced with remote work for tasks best suited to focused time. Based out of our Toronto, ON or Calgary, AB office.

What You Will Love Doing:

Brand Strategy & Identity

Own and evolve brand positioning and visual identity across digital touchpoints for 55+ practices.

Lead rebranding initiatives - from stakeholder alignment and naming through to rollout across web, brand assets, and collateral.

Partners with operations to ensure digital brand strategy reflects business goals and resonates with target audiences.

Digital Presence (Listings, SEO & AI Search Visibility)

Own and optimize business listings across key platforms (Google Business Profile, Apple Maps, Bing, Yelp, directories, and aggregators).

Ensure accuracy and consistency of business information (NAP) across all locations.

Lead organic search strategy - spanning SEO, content, and keyword development - with a forward-looking approach to visibility across both traditional and AI-driven search environments (ChatGPT, Gemini).

Develop scalable systems to manage and grow multi-location digital presence, ensuring consistency and performance across all search surfaces.

Website & Conversion Optimization

Lead the migration and ongoing optimization and management of practice websites within a standardized platform.

Partner with design and development teams to improve UX and content strategy.

Own the end-to-end website journey, optimizing conversion from first interaction through consultation booking.

Reputation Management

Build and manage a proactive reputation strategy across platforms (Google, Yelp, Facebook).

Develop internal processes for review generation, escalation, and response frameworks.

Track and report on brand sentiment trends; translate insights into feedback loops.

Performance & Growth

Identify and execute opportunities to improve conversion rates.

Own performance reporting across organic digital channels in partnership with external agencies, including dashboards and KPI tracking.

Connect digital performance to patient acquisition outcomes by aligning marketing data with internal systems (PMS).

Translate insights into actionable recommendations that drive measurable growth.

All About You:

Bachelors Degree in Marketing, Communications, or related field.

5-8 years in digital brand marketing with hands-on experience across brand strategy, SEO, local listings, and reputation management.

A proven track record managing multi-location digital presence- minimum 25 locations- is required. (Dental Service Organization experience strongly preferred).

Experience leading a rebrand - from brand architecture and messaging through digital rollout and migration.

Knowledge of AI search optimization - how LLMs surface brand information and how to structure content to influence that presence.

Strong project management skills with experience using platforms such as Asana, Monday.com, Teamwork, or similar to keeping cross-functional work on track.

Excellent communicator who can operate equally well in a strategy session and a creative brief.

As part of the final interview process, selected candidates will be asked to provide examples of completed project deliverables.

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