Job Description: Social Media Specialist

WELL Health Diagnostic Centres is looking for a Social Media Specialist to join our growing team. This is a temporary, full-time position with a duration of 12 months.

Reporting to: Director, Marketing

About WELL Health Diagnostic Centres

WELL Health Diagnostic Centres is the largest operator of independent diagnostic health facilities in Ontario. More than 15,000 Ontario healthcare providers refer their patients to WELL Health Diagnostic Centre's 40 accredited locations for OHIP-covered cardiology, imaging, women's health, telehealth, and sleep diagnostic services.

Why Join WELL Health Diagnostic Centres?

Here are five great reasons our people choose WELL:

-Accredited with Exemplary Standing - Ontario's only independent diagnostic health facilities to achieve this distinction, reflecting excellence in patient care, safety, and operational standards.

-Canada's Best Managed Companies - Recognized for six consecutive years for business excellence and growth.

-Great Place to Work® Certified - Proudly certified for nine consecutive years, driven by trust, pride, and collaboration.

-Consumer Choice Award Winner - Voted best Diagnostic Imaging Clinics in the GTA for six consecutive years.

-Canada's Top Growing Companies - Recognized by The Globe and Mail for sustained revenue growth.

Responsibilities:

-Strategy & Content Development: Develop and implement social media strategies, including building content calendars and aligning with brand voice.

-Content Creation & Publishing: Produce engaging, high-quality content (text, image, video) for various social media platforms.

-Engagement & Community Management: Respond promptly to follower questions, comments, and messages to foster engagement.

-Analytics & Reporting: Track, analyze, and report on key performance indicators (KPIs) like reach, engagement, and conversion rates to evaluate campaign success.

-Trend Monitoring & Social Listening: Monitor social media trends, best practices, and online conversations to inform strategy.

-Paid Social Campaigns: Create, manage, and optimize paid advertising campaigns on platforms, such as Facebook Ads or LinkedIn Ads.

Qualifications, Experience & Requirements:

-Experience: 3-5 years of experience in social media marketing or digital marketing.

-Platform Knowledge: Expertise in managing platforms such as Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.

-Skills: Exceptional copywriting, creativity, proficiency with social media analytics tools, and content scheduling tools.

-Education: Bachelor's degree in marketing, communications, or a related field (often preferred).

-Travel: Flexibility to travel to clinics to film/interview patients, staff, and physicians to post video content.

Common Performance Metrics (KPIs)

-Engagement Rate (likes, shares, comments)

-Follower Growth Rate

-Website Click-Through Rate (CTR)

-Conversion Rate

What Sets You Apart

You bring a positive, professional attitude, enjoy working both independently and collaboratively, and treat everyone with respect, dignity, and kindness. You're curious, dependable, and take pride in keeping things running smoothly behind the scenes.

What We Offer

-Competitive compensation

-Medical & dental benefits

-Training and professional development support

-Corporate discounts and referral bonuses

-Travel opportunities with mileage and travel premiums (where applicable)

Equity, Diversity & Accessibility

WELL Health Diagnostic Centres is an equal opportunity employer and welcomes applications from people with disabilities. Accommodations are available upon request throughout all stages of the recruitment process.

Note

This posting is for an existing vacancy within our organization.