Company Description

Portland Investment Counsel Inc. (Portland) is a premier Canadian investment counsel firm based in Burlington, Ontario, specializing in high-conviction active management and truly differentiated thematic investing. Under the leadership of Executive Chairman Michael Lee-Chin, we focus on building and preserving wealth through long-term, owner/operator perspectives on quality businesses-particularly founder-led companies and innovative themes such as precision oncology (via our Life Sciences Alternative Fund) and the replacement of fossil fuels including nuclear energy (via our Replacement of Fossil Fuels Alternative Fund).

We provide sophisticated clients, institutions, advisors, and active DIY investors access to high-quality private and alternative investments, complemented by award-winning public equity and private debt strategies (including existing mutual fund products and forthcoming exchange-traded products accessible via online brokerages) that emphasize durable competitive advantages, low turnover, and intrinsic value. Our brand stands out for its commitment to transparency, deep operational insight, and democratizing access to opportunities typically reserved for the ultra-affluent and institutions.

Job Title: Digital Marketing Strategist

Job Summary

We are seeking a strategic and highly skilled Digital Marketing Strategist to build, implement, and advance a robust digital marketing program that elevates Portland's distinctive brand in the competitive investment management landscape. This role sits at the intersection of high-level strategic marketing thinking and powerful digital execution credentials. You will drive online visibility, thought leadership, qualified lead generation, and audience engagement across high-net-worth individuals, institutions, advisors, and active DIY investors-while strictly adhering to Canadian financial regulations (e.g., IIROC, OSC, CASL, PIPEDA). This full-time position is based in Burlington, Ontario, with hybrid/remote options available within Canada.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy focused on SEO, content marketing, LinkedIn/social media, email nurturing, PPC, and website optimization to highlight Portland's high-conviction approach, thematic expertise (e.g., precision oncology, nuclear energy), and founder-led investment focus-while reaching both sophisticated and self-directed (DIY) investors through mutual funds and emerging exchange-traded products.
• Create and oversee compliant, sophisticated content (thought leadership articles, whitepapers, videos, webinars) that educates and attracts discerning audiences on wealth creation, alternative investments, market insights, and accessible public products aligned with our philosophy.
• Launch and optimize multi-channel campaigns to generate high-quality leads and build brand authority in thematic, alternative, and public investing spaces.
• Manage audience engagement on key platforms (especially LinkedIn and targeted digital channels) to foster relationships and convert interest into inquiries from diverse investor segments.
• Analyze performance metrics (e.g., traffic, engagement, conversions, ROI) using tools like Google Analytics and marketing automation platforms; deliver actionable insights and iterative improvements to senior leadership.
• Ensure all activities comply with Canadian financial advertising and privacy regulations.
• Collaborate with portfolio managers, compliance, and business development teams to align digital efforts with firm goals.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field; advanced certifications (e.g., Google Analytics, HubSpot, digital strategy) strongly preferred.
• 5+ years of progressive digital marketing experience, ideally in financial services, asset/wealth management, or investment counsel-demonstrating success in regulated environments.
• Proven track record of strategic digital planning combined with hands-on execution that drives measurable results (e.g., lead gen, brand elevation, audience growth) for sophisticated B2B/B2C financial audiences, including retail/DIY segments.
• Deep expertise in digital tools: SEO/SEM (e.g., SEMrush, Ahrefs), paid media, CRM (e.g., Salesforce/HubSpot), analytics, and marketing automation.
• Strong strategic mindset with the ability to translate complex investment concepts into compelling, compliant narratives.
• Excellent analytical, writing, and communication skills tailored to high-net-worth, institutional, advisor, and self-directed investor audiences.
• Ability to thrive independently in a high-integrity, entrepreneurial environment.

Preferred Skills

• Experience marketing thematic/alternative investments, private debt/equity, high-conviction strategies, or mutual funds/ETFs to retail investors.
• Proficiency in LinkedIn advertising, professional networking, and digital channels suited to DIY investors (e.g., online brokerage audiences).
• Knowledge of Canadian wealth management trends, regulatory nuances, and public product distribution.
• Bilingualism (English/French) an asset.

What We Offer

• Competitive salary range: $80,000 - $120,000 CAD annually (commensurate with experience), plus performance bonuses.
• Comprehensive benefits including health/dental coverage, RRSP matching, and professional development support.
• Hybrid work model with flexibility.
• Opportunity to shape the digital presence of a respected, award-winning firm with a unique investment edge.
• Collaborative, innovative culture focused on long-term value creation.

How to Apply

Submit your resume, cover letter, and portfolio/link to relevant work (e.g., digital campaigns, content samples, strategy examples) via Isarta. In your cover letter, describe your approach to marketing differentiated investment strategies in regulated spaces-including reaching DIY investors-and why you're drawn to Portland's high-conviction, thematic focus. We thank all applicants in advance, however, only those individuals selected for an interview will be contacted.

At Portland, we support diversity and equity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, physical or mental disability.

We respect the dignity and independence of persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions. If contacted for an interview, please inform us should any accommodation be required.

Your application will be reviewed by a member of the hiring team - AI is not used in the screening, assessment or selection of candidates. Every hiring decision is made by real people who care about finding the best addition to our team.