POSITION OVERVIEW:

We are seeking a dynamic and skilled Marketing Administrator to join our team. The ideal candidate will have a formal education in current marketing tactics and a proven track record of at least 2 years in creating and promoting successful online events and social media campaigns. As a Marketing Administrator, you will play a pivotal role in planning, creating, implementing and managing marketing strategies that drive product interest and attendance to online events contributing to our overall business growth.

KEY RESPONSIBILITIES:

• Develop, execute, and monitor online events and social media marketing campaigns across various platforms, including our website, blog, Twitter and LinkedIn.
• Collaborate with the sales team to conceptualize, plan, and execute creative and impactful campaigns that align with company objectives and resonate with the target audience.
• Create engaging and compelling content, including text, images, videos, and interactive elements, to enhance the effectiveness of campaigns.
• Monitor and analyze campaign performance metrics, such as engagement rates, click-through rates, conversion rates, and ROI, and provide regular reports to the management team.
• Stay current with industry trends and best practices in online and social media marketing, and integrate innovative approaches into campaigns to maintain a competitive edge.
• Manage and maintain the content calendar for social media platforms, ensuring a consistent posting schedule and relevant content updates.

QUALIFICATIONS:

• University or College degree in Marketing or other relevant program (3-year minimum) is required.
• A minimum of 5 years of experience in a relevant role planning, creating and promoting online events and social media campaigns.
• Excellent written and verbal communication skills (English & French), with a keen eye for detail and the ability to craft engaging and concise content.
• Self-motivated, proactive, and resourceful individual with the ability to work both independently and collaboratively.
• Creative mindset with the ability to generate innovative ideas and translate them into effective campaigns.
• Experience in utilizing current social media management and analytics tools to track and optimize campaign performance.
• Strong understanding of various social media platforms and experience with Twitter & LinkedIn Sales Navigator.
• Strong analytical skills to interpret data and make informed decisions for campaign optimization.

BENEFITS:

• Competitive salary commensurate with experience.
• Health benefits package.
• Collaborative and inclusive work environment that values creativity and innovation.
• Exposure to a diverse range of projects and responsibilities that contribute to overall marketing success.
• Opportunities for professional growth and development through ongoing training and skill-building.

If you meet the above qualifications and are excited to join a forward-thinking marketing team, we encourage you to submit your application, including your resume and a portfolio showcasing your previous online and social media campaigns.