According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
The pandemic has forced businesses to take a digital turn (by adopting telecommuting and online commerce) that now makes them highly vulnerable to cyberattacks. Here’s how to protect yourself.
The advertising world will have to do without third-party cookies, that’s for sure. But what will be the alternative? This is the uncertainty… while Google has just presented a new system.
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of “getting ahead” than staying home and telecommuting.
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
The thorny issue of “third-party cookies” was addressed by Roger Kamena, vice president of analytics and data science at the digital marketing agency Adviso, during the Connexion event, the digital transformation summit organized by Les Affaires last September.
After having experienced so many uncertainties over the past two years, the exercise of forecasting what 2022 has in store for us seems very complex. Here is a summary with 4 highlights.
The beginnings of each year are generally conducive to a decline in future trends over the next twelve months. We are no exception to the rule, by providing you with these few lessons learned from diverse reports in the field of the Web and social media.
