Researchers discover how to unleash the creativity of “conventional thinkers”

Faced with the climate crisis and the accelerating digital shift, companies need not one, two or three creative employees, but a whole army to overcome today’s challenges. Not an easy task, given that every company still has its share of rational, Cartesian and sometimes rigid employees. Good news: American researchers have discovered how to unleash creativity in “conventional” minds. Yes, yes, you read that right!