Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that’s the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands’ radar — which is what’s known as “dark social.” We explored the topic with Hugo Cesaratto, a digital marketing specialist.
AI has barely begun to make its way into the workplace, and it’s already raising concerns among employees who point to the cognitive fatigue it causes. A symptom dubbed “brain fry” by a new article in Harvard Business Review. Here’s what’s going on.
In a recent report, experience optimization specialist AB Tasty analyzed the behavior of 6,000 online shoppers across 6 countries, noting the end of the “search bar monopoly.” Here are 4 key takeaways from an emerging transformation.
Two studies released back-to-back (Brandwatch and Swello) paint a barometer of 2026 social media trends. Let’s focus on those that seem most striking.
Social platforms are no longer just distribution tools; they have become search engines in their own right. Digital content strategy consultant Francis Jette is dedicating a new conference to this emerging trend of social SEO in order to increase organic discoverability. Interview.
There’s no doubt about it: AI has disrupted digital marketing. Yet the type of content and brand strategies that perform on web and social media in 2025 continue to be very “human,” with homemade vertical video shot on personal phones taking the lead—low quality and all. A look back at a year of resistance, where humans continue to hold their own.
More and more people are adopting cybersecurity best practices—like enabling two-factor authentication on their various electronic devices. However, threats have become increasingly sophisticated since the arrival of ChatGPT. An interview on this topic with Emeline Manson, fraud prevention and cybersecurity trainer.
