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Category: Web & Social Media

What marketers need to know from the Ressac study on social platforms in Canada

January 11, 2023January 11, 2023 Isarta

Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.

Influencer Marketing: How to Run Effective Campaigns?

November 16, 2022December 1, 2022 Isarta

Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.

What are the new SEO trends to know?

November 15, 2022November 15, 2022 Isarta

Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta’s Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.

Recession in sight: how to “optimize” your marketing budget?

October 30, 2022November 10, 2022 Isarta

A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.

Facebook, Instagram, Snapchat, TikTok… How to use social networks to sell online?

October 13, 2022October 11, 2022 Isarta

“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.

Cybersecurity: 3 “fundamental” reasons to get involved now

September 10, 2022September 29, 2022 Isarta

We spoke with Emeline Manson, trainer in fraud prevention and cybersecurity, and Erwan Jonchères, associate lawyer and head of the data division of Lex Start Avocats to understand the importance of updating one’s cybersecurity knowledge.

4 good reasons to go on LinkedIn (even if you have nothing to sell)

August 25, 2022August 25, 2022 Isarta

In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a “business to business” mode

The 5 digital news you should remember this summer

August 15, 2022September 29, 2022 Isarta

Summer vacations are a good time to “disconnect”… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.

How to interpret the new “direct” monetization of TikTok?

May 26, 2022May 26, 2022 Isarta

Excluding donation solicitation during live broadcasts, the TikTok platform didn’t really offer a way for influencers to monetize their content. The situation is about to change, with the launch in beta of a paid subscription feature called “LIVE Subscription”. Explanations.

Canva, a revolutionary tool for graphic design and content marketing

May 20, 2022May 27, 2022 Isarta

The content creation tool Canva is a must-have for many communications and marketing professionals.

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