Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
Interview with Laetitia Jallais, executive director of the pan-Canadian agency bicom and expert on Influencer marketing.
Myriam Jessier, consultant and trainer specialized in web marketing, was the guest speaker at Isarta’s Midi Express to discuss the new trends to be taken into account in terms of search engine optimization. Here are a few points to remember from her speech.
A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.
“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
We spoke with Emeline Manson, trainer in fraud prevention and cybersecurity, and Erwan Jonchères, associate lawyer and head of the data division of Lex Start Avocats to understand the importance of updating one’s cybersecurity knowledge.
In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a “business to business” mode
Summer vacations are a good time to “disconnect”… in every sense of the word! Except that the news did not stop this summer. Here is a small selection of news that should not be missed by marketing and communications professionals.
Excluding donation solicitation during live broadcasts, the TikTok platform didn’t really offer a way for influencers to monetize their content. The situation is about to change, with the launch in beta of a paid subscription feature called “LIVE Subscription”. Explanations.
The content creation tool Canva is a must-have for many communications and marketing professionals.
