How can you make better decisions to produce video content that performs? Francis Jette, a consultant in digital content strategy and social media, offers practical answers through two new training courses. Interview on current trends and the levers to activate.
After allowing, and even encouraging, the use of AI to create content on their platforms, the web giants are now backpedaling to reduce the flood of AI-generated posts. We take stock of this ironic situation.
France’s Agency for Ecological Transition (ADEME) published a free guide on responsible influencer marketing last April. It offers a valuable toolkit not only for French creators and brands, but also for those elsewhere looking to build more ethical and sustainable commercial partnerships.
Generative AI makes a thousand promises, while concrete gains are still slow to materialize. Yet some players are getting more out of it than others. Anthony Carange, CEO of Carange Solutions, says he’s helped 120 municipalities adopt AI “without major resistance.” He shared 5 lessons he’s drawn from these rollouts.
Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that’s the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands’ radar — which is what’s known as “dark social.” We explored the topic with Hugo Cesaratto, a digital marketing specialist.
AI has barely begun to make its way into the workplace, and it’s already raising concerns among employees who point to the cognitive fatigue it causes. A symptom dubbed “brain fry” by a new article in Harvard Business Review. Here’s what’s going on.
In a recent report, experience optimization specialist AB Tasty analyzed the behavior of 6,000 online shoppers across 6 countries, noting the end of the “search bar monopoly.” Here are 4 key takeaways from an emerging transformation.
