Why Is AI Worrying So Many People in Western Countries?
A recent Gallup study shows marked concern in Western countries about the rise of artificial intelligence. Attempts at an explanation.
Category: Web & Social Media
AI: Where Are the Women?
Artificial intelligence is creating very well-paid jobs… most of which go to men. Women, for their part, remain relatively on the margins of this boom, both as professionals in the sector and as users. An analysis of this worrying (but perhaps not definitive?) gender inequality.
Social media video strategy: “You are no longer a brand, you have become a media”
How can you make better decisions to produce video content that performs? Francis Jette, a consultant in digital content strategy and social media, offers practical answers through two new training courses. Interview on current trends and the levers to activate.
The platforms’ new fight against “AI slop”
After allowing, and even encouraging, the use of AI to create content on their platforms, the web giants are now backpedaling to reduce the flood of AI-generated posts. We take stock of this ironic situation.
How to Make Influencer Marketing More Responsible
France’s Agency for Ecological Transition (ADEME) published a free guide on responsible influencer marketing last April. It offers a valuable toolkit not only for French creators and brands, but also for those elsewhere looking to build more ethical and sustainable commercial partnerships.
5 Lessons from Deploying AI in the Workplace
Generative AI makes a thousand promises, while concrete gains are still slow to materialize. Yet some players are getting more out of it than others. Anthony Carange, CEO of Carange Solutions, says he's helped 120 municipalities adopt AI "without major resistance." He shared 5 lessons…
Email Marketing: How to Stand Out in an Ocean of Emails and Newsletters Sent and Received Every Day?
Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that's the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Understanding “Dark Social”: The Online Behavior That Slips Past Your Marketing Tools
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands' radar — which is what's known as "dark social." We…
“Brain Fry”: The Hidden Downside of the AI Revolution at Work
AI has barely begun to make its way into the workplace, and it's already raising concerns among employees who point to the cognitive fatigue it causes. A symptom dubbed "brain fry" by a new article in Harvard Business Review. Here's what's going on.
“The starting line has shifted” — how generative AI is reshaping online commerce
In a recent report, experience optimization specialist AB Tasty analyzed the behavior of 6,000 online shoppers across 6 countries, noting the end of the "search bar monopoly." Here are 4 key takeaways from an emerging transformation.
Social Media: 4 Trends to Follow in 2026
Two studies released back-to-back (Brandwatch and Swello) paint a barometer of 2026 social media trends. Let's focus on those that seem most striking.
Social SEO: Why Brands Need to Pay More Attention to Their Social Media Search Rankings
Social platforms are no longer just distribution tools; they have become search engines in their own right. Digital content strategy consultant Francis Jette is dedicating a new conference to this emerging trend of social SEO in order to increase organic discoverability. Interview.
2025 Web and Social Media Review: First Round to Humans (versus AI)
There's no doubt about it: AI has disrupted digital marketing. Yet the type of content and brand strategies that perform on web and social media in 2025 continue to be very "human," with homemade vertical video shot on personal phones taking the lead—low quality and…