For the first time, social media and video platforms have overtaken television and news websites as the leading source of news. That is one of the key findings of the 15th edition of the report from the Reuters Institute for the Study of Journalism (RISJ),…
Email marketing remains the most effective way today to prospect for new customers, build customer loyalty, and grow sales. At least, that is the conviction of the trainer Myriam Forest. We sat down with her to discuss best practices for making email marketing an effective…
Under the subdued lighting of the Le Bungalow event space, housed in the historic red-brick building on Richarson Street, Rebecca Peel (LIONS Advisory) delivered a state-of-the-industry address on advertising to A2C members gathered at Journée Idéa 2026 on June 11. Here are her key takeaways.
Following the movement of an entire industry, web copywriter Brigitte Bertrand initially rode the AI wave without asking too many questions. She eventually grew disillusioned when the machinery started showing through the seams. Today, she has scaled back her use of AI in her marketing…
Google no longer holds a monopoly on online search. Queries are increasingly being made on AI engines like ChatGPT, giving rise to a new discipline: GEO. Or how to optimize your presence on these new tools. SEO expert and Isarta trainer Myriam Jessier breaks it…
How can we use AI in a more conscious, healthy, and safe way? That's the subject of a new talk by digital wellness specialist Laurie Michel. An interview on the new cognitive challenges tied to the rise of AI.
What if the future of marketing research passed through... synthetic personas created by artificial intelligence? That's certainly the bet of Léger and Plus Compagnie which have just announced the deployment of Smart Persona, their new AI tool developed. Interview with Sarah Mottet, VP Transformation &…
Super Bowl ads are not just entertaining. They are also a reflection of how our society is evolving in terms of consumption and technology. Here's a preview of the highlights from this 2026 edition, which will take place on February 8th.
Each new year is an opportunity for analysts to predict the major trends that will likely strengthen in the coming year. A review of 2026's vintage in the fields of AI, marketing, and communications.
Interview with Francis Jette, trainer and consultant in digital content strategy, who is proposing a conference on the subject titled: "2026 Social Media Trends: The End of Soulless Content".
On November 24th, La Presse revealed that it had filed a lawsuit against OpenAI, the company behind ChatGPT, for copyright infringement. We spoke with Patrick Bourbeau, its Vice-President of Legal Affairs, to understand the reasons.
What is the use of AI in marketing professions? The software company Semji conducted a survey of about a hundred marketing decision-makers that reveals generative artificial intelligence is profoundly transforming practices in the sector. A synthesis in 4 key findings.
How can we embody an inspiring narrative in the age of AI and mass-generated content? Let's look at four best practices to differentiate positively.
