Under the subdued lighting of the Le Bungalow event space, housed in the historic red-brick building on Richarson Street, Rebecca Peel (LIONS Advisory) delivered a state-of-the-industry address on advertising to A2C members gathered at Journée Idéa 2026 on June 11. Here are her key takeaways.
Following the movement of an entire industry, web copywriter Brigitte Bertrand initially rode the AI wave without asking too many questions. She eventually grew disillusioned when the machinery started showing through the seams. Today, she has scaled back her use of AI in her marketing work. A behind-the-scenes look.
Google no longer holds a monopoly on online search. Queries are increasingly being made on AI engines like ChatGPT, giving rise to a new discipline: GEO. Or how to optimize your presence on these new tools. SEO expert and Isarta trainer Myriam Jessier breaks it all down.
How can we use AI in a more conscious, healthy, and safe way? That’s the subject of a new talk by digital wellness specialist Laurie Michel. An interview on the new cognitive challenges tied to the rise of AI.
What if the future of marketing research passed through… synthetic personas created by artificial intelligence? That’s certainly the bet of Léger and Plus Compagnie which have just announced the deployment of Smart Persona, their new AI tool developed. Interview with Sarah Mottet, VP Transformation & AI at Léger and Paul Guité, SVP Research & Insights at Plus Compagnie.
Super Bowl ads are not just entertaining. They are also a reflection of how our society is evolving in terms of consumption and technology. Here’s a preview of the highlights from this 2026 edition, which will take place on February 8th.
Each new year is an opportunity for analysts to predict the major trends that will likely strengthen in the coming year. A review of 2026’s vintage in the fields of AI, marketing, and communications.
Interview with Francis Jette, trainer and consultant in digital content strategy, who is proposing a conference on the subject titled: “2026 Social Media Trends: The End of Soulless Content”.
