In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book “Sociable”. An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
Artificial intelligence, social media, brand online visibility… American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here’s a summary.
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
With the pandemic in the rearview mirror, consumers are ready to return to physical stores, and with new expectations and demands. The most innovative retailers have taken note and are fine-tuning or reinventing their physical experience. Analysis.
Institut Léger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment… We take stock of tomorrow’s trends.
Given the intimate relationship we have with a person’s “radio” voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in the audio world. We spoke to Stéphane Berthomet, president of Go-script média and creator of Le Podcastologue podcast.
More and more businesses are including a “second-hand” component in their product offering. Some buy back and resell their own products. Others extend the concept and act as a marketplace to orchestrate exchanges within their customer base. But it’s not that simple.
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
