Companies and Professionals Say No to Generative AI
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Category: Marketing & Communication
Digital Marketing: Why Not Use Local Tools to Protest Against American Tariffs?
Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.
Networking: How to Maximize Your Chances of Success?
A consultant in storytelling, personal branding, and public speaking, André Hamilton has created a new training course on networking—one of the most stressful and uncomfortable activities… but one that can be learned and yields significant results. An interview on best practices to adopt in this area.
Tough Times in the World of Advertising and Marketing
While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.
2025 Trends: What to Watch in the World of Marketing in 2025
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
Discover the 3 Next Steps in Generative AI
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology, three new concepts must be integrated into how we think about and adopt generative AI. Here’s what they are:
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
Which Marketing Skills Will Be Most Valuable in the Coming Years?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?