With the pandemic in the rearview mirror, consumers are ready to return to physical stores, and with new expectations and demands. The most innovative retailers have taken note and are fine-tuning or reinventing their physical experience. Analysis.
Institut Léger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment… We take stock of tomorrow’s trends.
Given the intimate relationship we have with a person’s “radio” voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in the audio world. We spoke to Stéphane Berthomet, president of Go-script média and creator of Le Podcastologue podcast.
More and more businesses are including a “second-hand” component in their product offering. Some buy back and resell their own products. Others extend the concept and act as a marketplace to orchestrate exchanges within their customer base. But it’s not that simple.
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.
Isarta partnered two major HR conferences at the start of the year: CPHR Canada in Vancouver and HRPA 2023 in Toronto. This was an opportunity to meet recruitment professionals from the west to the east of the country… and also to get a feel for current trends in human resources.
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
The Isarta team was at C2 Montréal, the world’s leading creative event, on May 26. Here’s a summary of the discussion between Shopify president Harley Finkelstein and two Canadian “unicorns” – Hyla Nayeri, co-founder of swimwear and sportswear company 437, and Joanna Griffiths, founder of underwear company Knix.
Last year, Koze Productions took advantage of the filming of its fictional webseries Vidanges to experiment with a “green” set, within its means and capabilities. The team has now published a “greenbook” to illustrate the challenges and opportunities that such an initiative presents. Interview with Vincent Chabot, producer and president of Koze Productions.