While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.
On the Internet, the majority of articles about “perfectionism” are aimed at warning us against it, at work and on social media. But what if these articles are all wrong? Let me put it this way.
Winter is usually a time for illness. As a result, schools and daycares are deserted, and parents work from home with their little ones around. Here are the top 5 tips gleaned from an author currently in this situation.
You’d think this headline was straight out of the future. And yet, here we are. Robots are becoming more and more important in the workplace. In factories, on the assembly line; in restaurants, in customer service. But a recent study by the National University of Singapore reveals a mixed picture.
Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
A new year means trying to predict what might happen. Let’s get out the crystal ball and call on some industry expert beliefs to paint a possible picture of 2023 in HR.
After years of uncertainty on all fronts, HR professionals are finally beginning to see the major trends of tomorrow in the workplace stabilize. But they still don’t have all the answers to the new challenges that this implies!
With Omicron’s crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here’s a review of a year of mixed results.
After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.