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Author: Isarta

Digital marketing: how advertisers can avoid landing on unwanted sites

February 2, 2023February 2, 2023 Isarta

While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.

What if perfectionism… was good for you!

February 1, 2023February 2, 2023 Isarta

On the Internet, the majority of articles about “perfectionism” are aimed at warning us against it, at work and on social media. But what if these articles are all wrong? Let me put it this way.

Viruses in toddlers: 5 tips for working from home with them

February 1, 2023February 2, 2023 Isarta

Winter is usually a time for illness. As a result, schools and daycares are deserted, and parents work from home with their little ones around. Here are the top 5 tips gleaned from an author currently in this situation.

Robots at work sources of job insecurity for workers

January 13, 2023January 11, 2023 Isarta

You’d think this headline was straight out of the future. And yet, here we are. Robots are becoming more and more important in the workplace. In factories, on the assembly line; in restaurants, in customer service. But a recent study by the National University of Singapore reveals a mixed picture.

What marketers need to know from the Ressac study on social platforms in Canada

January 11, 2023January 11, 2023 Isarta

Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.

2023 communication and marketing trends: Is this finally the year of artificial intelligence?

January 4, 2023January 5, 2023 Isarta

After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.

What HR trends can we expect for 2023?

January 3, 2023January 5, 2023 Isarta

A new year means trying to predict what might happen. Let’s get out the crystal ball and call on some industry expert beliefs to paint a possible picture of 2023 in HR.

HR 2022 Review: The end of the fog… but not of the problems!

January 3, 2023January 5, 2023 Isarta

After years of uncertainty on all fronts, HR professionals are finally beginning to see the major trends of tomorrow in the workplace stabilize. But they still don’t have all the answers to the new challenges that this implies!

2022, the year of false starts in communication and marketing?

December 27, 2022December 30, 2022 Isarta

With Omicron’s crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here’s a review of a year of mixed results.

Environmental impact of media choices: “Canada lags behind”

December 18, 2022January 5, 2023 Isarta

After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.

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JOBS

HR & Employer Brand

Viruses in toddlers: 5 tips for working from home with them

What HR trends can we expect for 2023?

Career Tips

What if perfectionism… was good for you!

How to control stress in an interview?

Marketing & Communication

Digital marketing: how advertisers can avoid landing on unwanted sites

Robots at work sources of job insecurity for workers

Web & Social Media

What marketers need to know from the Ressac study on social platforms in Canada

Influencer Marketing: How to Run Effective Campaigns?

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