The job market is proving to be less dynamic. However, there are a few best practices to succeed in staying afloat. Here are three.
1- Assert yourself on LinkedIn
Juliette Payer, social media consultant, notes that posting regularly on LinkedIn helps her be visible to recruiters:
“The keywords used on my LinkedIn profile help me position myself for my expertise (a recruiter from Ontario found my profile!). Our web presence is scrutinized by potential employers. I observe that, in my case, being active on LinkedIn, Instagram, Facebook, creates an immediate link of trust.”
Moreover, she shares that former school colleagues thought of her when they had needs that matched her expertise – thanks to her LinkedIn presence.
2- Cast a few bottles into the sea
In times of slowdown, there is no better time to prospect the hidden or invisible job market. The idea is to cast a few bottles into the sea or, at least, cast a few lines to see if employers might bite the hook. In other words, it’s time to submit unsolicited applications.
Digital consultant Rachelle Houde Simard has a delightful anecdote in this regard.
“A few years ago, I wrote an unsolicited email to the president of an agency I admired, telling him exactly why his agency stood out, how we were aligned, and my conviction that one day we would work together when the time came, since they weren’t recruiting. One day… the time came!”
3- Do your homework, study the company, envision yourself in the desired position
In an employer’s market, it is important to make recruiters or hiring managers feel that you are interested in the company and its mission.
As a recruiter, I’m looking for people who take the time to share their convictions with me, who demonstrate their curiosity, who ask questions, who take the time to do their research,” explains Coralia Raducea, founder of HR consulting firm Elentia. I’m looking for people who seek to stand out, who communicate their interest, not just their availability.”
In this regard, she has a very interesting piece of advice for candidates who want to stand out, specifically in a second interview, when they have passed the initial screening.
“You can envision yourself in the role, by saying: based on my understanding of the project or the company, here’s how I can contribute, within a timeframe of 0 to 6 months for example. The first three, I can have an observation period to absorb the company culture; afterwards, I can start working on project X where I will have a greater impact by collaborating with the sales team, for example.”
Today it’s up to candidates to seduce and inspire employers… You have to help them see us in the position to be filled. Quite a reversal of the balance!
training.isarta.com 
