Last April, Cossette Media began testing the NOBL media ranking tool to apply a “quality” filter to media placement. And the results in the English Canadian market – for its client Sun Life – are very promising
With the Great Resignation, many professionals will want to dust off their resumes to apply for a new job that will bring them better working conditions.
Attracting talent is one thing, retaining it is another. Especially in this context of labor shortage. Let’s talk with Philippe Zinser, founder of Patrimoine RH and teacher of a new training on Isarta on the integration of new employees.
According to digital marketing experts, 2022 will be the year of video on social media. Yet many companies continue to watch the TikTok caravan go by, telling themselves they’re “not ready” to do video or that it’s only for young people.
The pandemic has forced businesses to take a digital turn (by adopting telecommuting and online commerce) that now makes them highly vulnerable to cyberattacks. Here’s how to protect yourself.
The advertising world will have to do without third-party cookies, that’s for sure. But what will be the alternative? This is the uncertainty… while Google has just presented a new system.
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of “getting ahead” than staying home and telecommuting.
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
