Shadow AI: When teams secretly introduce AI into their organization
“Shadow AI,” the use of AI in work contexts with personal tools represents a reality for many organizations. And a major threat. Let’s deep dive.
Tag: artificial intelligence
“AI can quickly save recruiters one day per week”
Artificial intelligence is infiltrating everywhere… including the recruitment sphere. A trend fully embraced by HR coach and speaker Philippe Zinser, who has created a new dedicated training program. Interview.
Digital Sobriety: 5 Actions to Reduce Your Carbon Footprint on the Web
With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting “digital sobriety,” a concept that involves attempting to reduce the carbon footprint of online activities. Here are five actions to consider to participate in this movement.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
The Future of the Internet? Smaller Communities and More Curation Experiences
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
Tough Times in the World of Advertising and Marketing
While the CEO of the National Bank may insist that “now is not the time to panic” in his latest address on the economy, it’s hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the impact of this slowdown on agencies and their workers.
2025 Trends: What to Watch in the World of Marketing in 2025
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.