Are We Lacking Compassion for Our Managers?
Are we heading towards a world without managers? We discussed this issue with Julie Tremblay-Potvin, a strategist in people and organizational development at De Saison.
Author: Isarta.com
How Can Marketing Professionals Integrate Artificial Intelligence into Their Practices?
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
Silent Intimidation: How to Assert Yourself in Meetings with Strong Personalities
As an introvert, it’s not always easy to assert your ideas in a meeting. What techniques can you use to break free from the passive role you've taken on? We discussed this with Linda Valade, author of a book on Silent Intimidation and a specialist…
Elevate your Team’s Digital Marketing Skills with Isarta’s Training Programs
Empower your team with the latest strategies and tools in digital marketing by joining Isarta's interactive webinars—keeping your organization ahead in the fast-paced digital landscape.
What Are the Latest Content Trends on TikTok?
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
How Cossette Advocates for a Return to Humanity and In-Person Work in Its New Offices
The creative agency Cossette has just moved into its new offices located in the heart of Montreal’s business district, two years after relocating to WeWork. Louis Duchesne, its president for Quebec and Eastern Canada, reflects on this experimental phase and the birth of the "structured…
When Automation “Derails” the Candidate Experience
During a workshop at the 2024 HR Congress, talent acquisition consultant Caroline Boyce weighed in on a key question: "Automation vs. Personalization in Recruitment: What’s the Future of the Candidate Experience?" Unsurprisingly, she favors the latter (personalization) over the former (automation) to provide a truly…
How to Decode Web Culture
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call "web culture." How can we understand this language that blurs the line between reality and fiction, satire…
Job of the Day : Customer Account Specialist for Pure Lifestyle
Our squad of Customer Account Specialists are experts in building and maintaining client relationships, identifying sales opportunities, and providing exceptional customer service.
Are HR Departments More on the Side of Employers than Employees?
A survey from the United States paints an unflattering picture of the HR department, often perceived as being "at the boss’s service" rather than the employees’. Do we face the same issue on this side of the border? Analysis.
Recruitment in 2025: What Will Be the Salary Trends?
Gallagher, the compensation consulting specialist, has released its traditional survey on salary planning for 2024/2025, based on responses from over 500 organizations across the country. This is an opportunity to explore best practices and upcoming trends. Here’s a summary in five key points.
What is the Impact of the Economic Slowdown on the Recruitment World?
How is the economic slowdown affecting the recruitment sector? Are there really fewer positions to fill? Have employers and candidates adjusted their attitudes and expectations during negotiations for a new employment contract?
Which Marketing Skills Will Be Most Valuable in the Coming Years?
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…