Podcasting and the “war for attention”
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
Job of the day : Bilingual Social Media Strategist for Canadian Medical Protective Association
The Communications department provides strategic advice, guides overall messaging and positioning, and provides marketing and analytics, creative writing, editing, translation and graphic design services.
Job of the day : Communications Coordinator for City of Toronto
The City of Toronto’s Strategic Public & Employee Communications (SPEC) Division is hiring for a new and exciting role – Communications Coordinator – for its Digital Engagement, Employee Communications, Media Relations & Issues Management and Public Education, Marketing & Creative Centres of Excellence.
Artificial Intelligence (AI) and Its Impact on Human Resources (HR) Management
Several studies have recently looked into the growing impact of artificial intelligence (AI) and automation in the field of human resources (HR). Isarta has compiled them for you.
LinkedIn: the social network of the future for influencer marketing?
As a social media platform, LinkedIn remains little exploited from a purely marketing perspective. However, a new trend is gradually taking hold on the platform: LinkedIn’s version of influencer marketing. Let’s take a closer look at this phenomenon that is both global… and very local.
Why is the long tail such an effective SEO strategy?
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
Email marketing: why and how to clean up your mailing list?
Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.
HR Trend: Have you heard of Job Crafting?
It’s an emerging trend aimed at increasing employee engagement and team performance: job crafting, or the act of shaping one’s work to find more meaning in it. French platform Somanyways, a specialist in the field, has just released a guide on the subject. Here’s an explanation.