A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.
Jean-Pierre Lauzier, consultant, speaker in sales draws up a structured list of questions in order not to forget anything during a customer meeting.
Researchers in the journal Nature wanted to know if creative brainstorming was really more effective in person than remotely, as many creative agencies argue. Their study, published last April, offers a half-hearted conclusion.
“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.
According to a recent Robert Half survey, remote work doesn’t seem to undermine productivity or throw staff schedules off track. Except that it does introduce some “distortions” worth noting. Here are some explanations.
As a featured panelist at C2 Montreal, Maryjo Charbonnier, Chief Human Resources Officer of Kyndryl gave a behind-the-scenes look at returning to the office in a global digital company.
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Jean-Philippe Dauphinais, co-founder of the digital marketing agency Rablab, is the first to admit it: he had to “do violence” to reduce his workload and adopt – with his entire team – a summer schedule of four days a week without any reduction in salary.
