The “quiet resignation”, the new HR trend on TikTok

Could employees have finally figured it out and stopped hunting for the dream job… that doesn't exist? A new trend that emerged on TikTok suggests that many have started to drop out of the performance culture and have decided to simply "do their job". Explanation.

Recession in sight: how to “optimize” your marketing budget?

A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply "turning off the tap," Christian Quenneville invites brands to think about how to "manage" their marketing dollars.

Work habits at home and at the office: same thing?

According to a recent Robert Half survey, remote work doesn't seem to undermine productivity or throw staff schedules off track. Except that it does introduce some "distortions" worth noting. Here are some explanations.

4-day work week: not so easy!

Jean-Philippe Dauphinais, co-founder of the digital marketing agency Rablab, is the first to admit it: he had to "do violence" to reduce his workload and adopt - with his entire team - a summer schedule of four days a week without any reduction in salary.

Creativity: 4 surprising recent discoveries!

Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.