When marketer Jean-Luc Sanscartier left his previous job last November, he decided to launch a “by the minute” consultation service that eventually resonated with his professional network.
A recent study by ADP Canada and Angus Reid reveals that many Canadian workers are paying a “COVID tax”, corresponding to the number of overtime hours worked since the beginning of the pandemic.
The meaning that a person gives to his or her work is intimate; it depends on his or her history, personality, values and perceptions. As intimate as it is, managers must deal with this concept on a day-to-day basis as they try to mobilize their troops.
Vividata Canada’s largest consumer and media research firm, released its latest survey results.
More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.
If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.
If the Quebecer population seems more than ready to do its part in the fight against climate change, there is still work to be done, especially on how we communicate on the matter.
According to a recent survey, Canadians are very much inclined to turn their backs on companies who can’t keep up with their digital expectations.
