Marketing Leaders See Their Budgets Collapse Since the Pandemic
How to do more with less? This is the question many marketing leaders must be asking themselves. A study by…
Category: Marketing & Communication
How L’Oréal Canada Uses Generative AI for Marketing
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
Generative AI: 5 Types of Content You Should Continue to Write Yourself
Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?
Webby Awards 2024: What to Take Away from the 28th Edition?
The winners of the 28th edition of the Webby Awards were announced on April 23rd. Here are some highlights to note among the long list of winners and nominees.
The Importance of Online Communities… Just Like in a Hybrid Corporate Culture
In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book “Sociable”. An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
Gartner’s 4 Predictions on the Future of Marketing
Artificial intelligence, social media, brand online visibility… American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here’s a summary.
What to Watch in 2024 in the Marketing and Communications Field?
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
Retail: How are boutiques reinventing the in-store experience?
With the pandemic in the rearview mirror, consumers are ready to return to physical stores, and with new expectations and demands. The most innovative retailers have taken note and are fine-tuning or reinventing their physical experience. Analysis.