Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new “green programmatic platform” product launched last June.
Faced with an overabundance of #productivity tips and strategies, it’s easy to give up… Unless you choose your battles, and follow through with each one!
The year 2022 has so far unfolded in three stages. It started with a sense of déjà vu, with a major wave of Covid, strict sanitary measures, and the beginning of the Russian invasion in Ukraine. Slowly, the measures faded away to give way to a full recovery of activities. Combined with various factors (war in Ukraine, containment in China, etc.), this recovery unfortunately contributed to a pronounced increase in inflation.
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What’s it all about?
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new “public” newsletter with David Gaudreault.
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let’s take a look at the ones that concern HR, marketing and communications specialists.
Last April, Cossette Media began testing the NOBL media ranking tool to apply a “quality” filter to media placement. And the results in the English Canadian market – for its client Sun Life – are very promising
