Isarta partnered two major HR conferences at the start of the year: CPHR Canada in Vancouver and HRPA 2023 in Toronto. This was an opportunity to meet recruitment professionals from the west to the east of the country… and also to get a feel for…
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
The Isarta team was at C2 Montréal, the world's leading creative event, on May 26. Here's a summary of the discussion between Shopify president Harley Finkelstein and two Canadian "unicorns" - Hyla Nayeri, co-founder of swimwear and sportswear company 437, and Joanna Griffiths, founder of…
Last year, Koze Productions took advantage of the filming of its fictional webseries Vidanges to experiment with a "green" set, within its means and capabilities. The team has now published a "greenbook" to illustrate the challenges and opportunities that such an initiative presents. Interview with…
You will play a central role in a team dedicated to global marketing, international partnership development, and sales of the SaaS, IoT, and AI solutions in the Software Suite world.
Available to the general public since last November, the artificial intelligence application Hippoc is off to a great start on the marketing tools market, with already a thousand users in 32 countries, partnerships with major marketing agencies and a $3 million investment from a venture…
Since the launch of ChatGPT, the genie is out of the bottle. The use of artificial intelligence in web content production is expected to become more prevalent in the coming years. How to deal with it? Answers with Olivier Blais, co-founder of Moov AI.
While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.
You'd think this headline was straight out of the future. And yet, here we are. Robots are becoming more and more important in the workplace. In factories, on the assembly line; in restaurants, in customer service. But a recent study by the National University of…
After years of sprinkling the "buzzword" of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
With Omicron's crunch to start the year and the collapse of cryptos and NFTs to end it, 2022 has looked like a string of half-fulfilled promises, mixed results, and false starts. Here's a review of a year of mixed results.
After publishing its game plan for inclusiveness in October 2021, French communications agency Publicis Groupe is back with a new edition of its PubliSees report, this time on the environment.
Terribly effective in communicating a message while striking the imagination, the meme has that little "edgy" side that makes some companies uncomfortable using it. Capterra believes that it is now time to democratize it, by integrating it into the marketing and communication arsenal of companies.
