When remote creativity makes a big “wow!
Remote brainstorming is a horror for many creatives in the advertising industry. However, a recent article showed us that there could be a major advantage, which is a better ability to judge good ideas.
Category: Marketing & Communication
What are the best practices for handling criticism on social media?
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Creativity: 4 surprising recent discoveries!
Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.
Online advertising pollutes… but Sharethrough has a solution!
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new "green programmatic platform" product launched last June.
Productivity: my 3 resolutions for the beginning of the school year 2022
Faced with an overabundance of #productivity tips and strategies, it's easy to give up… Unless you choose your battles, and follow through with each one!
Mid-year review: no respite for consumers and businesses!
The year 2022 has so far unfolded in three stages. It started with a sense of déjà vu, with a major wave of Covid, strict sanitary measures, and the beginning of the Russian invasion in Ukraine. Slowly, the measures faded away to give way to…
BeReal, the French “anti-Instagram” on the rise
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What's it all about?
LinkedIn Newsletter: gadget or essential feature?
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new "public" newsletter with David Gaudreault.
The 4 technological innovations to follow this year according to GP Bulhound
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let's take a look at the ones that concern HR, marketing and communications specialists.
How Cossette Media proves that performance and programmatic advertising in quality media are compatible
Last April, Cossette Media began testing the NOBL media ranking tool to apply a "quality" filter to media placement. And the results in the English Canadian market - for its client Sun Life - are very promising
Should we fear the “proximity bias”?
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of "getting ahead" than staying home and telecommuting.
What determines the value of an influencer?
Even though some recent events may have damaged the industry's image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that "digital" marketing is such a big part of the 2022 trends. Let’s see what marketers…