AI: A threat as much as an opportunity for authentic communication
How can we embody an inspiring narrative in the age of AI and mass-generated content? Let’s look at four best practices to differentiate positively.
Category: Marketing & Communication
Financial Well-being improves in Canada… thanks to savings!
The National Payroll Institute has just unveiled the results of the 17th edition of its survey on the financial well-being of Canadian and Quebec workers. Good news: the financial stress level of workers across the country has decreased for the first time since 2021. Quebec and Ontario are the two provinces showing the lowest stress levels in the country.
With AI, the battle for online search is just beginning
The digital industry that revolves around online search has not experienced profound upheavals since the advent and dominance of Google. A stability called into question with the rise of generative AI?
Social media is the primary source of information for those under 35, AI is emerging
The Reuters Institute, a media research center linked to Oxford University (United Kingdom), has just published its imposing (170 pages) annual report. A reference for analyzing new trends in information consumption. The summary in 4 key highlights.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
C2 Montreal 2025: Experiential, the lever of Canva and Shopify to mobilize their community
Could experiential be the perfect move to mobilize one’s community? During the most recent edition of C2 Montreal, Harley Finkelstein from Shopify and Jimmy Knowles from Canva each told how becoming event hosts had allowed them to connect more quickly with their audience.
Companies and Professionals Say No to Generative AI
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Digital Marketing: Why Not Use Local Tools to Protest Against American Tariffs?
Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.