The National Payroll Institute has just unveiled the results of the 17th edition of its survey on the financial well-being of Canadian and Quebec workers. Good news: the financial stress level of workers across the country has decreased for the first time since 2021. Quebec…
The digital industry that revolves around online search has not experienced profound upheavals since the advent and dominance of Google. A stability called into question with the rise of generative AI?
The Reuters Institute, a media research center linked to Oxford University (United Kingdom), has just published its imposing (170 pages) annual report. A reference for analyzing new trends in information consumption. The summary in 4 key highlights.
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.
Could experiential be the perfect move to mobilize one's community? During the most recent edition of C2 Montreal, Harley Finkelstein from Shopify and Jimmy Knowles from Canva each told how becoming event hosts had allowed them to connect more quickly with their audience.
Amid the flood of calls to quickly adopt generative AI, some voices are expressing hesitation toward a technology that, at this point, still has many flaws.
Since Donald Trump launched a trade war against Canada, many citizens have been wondering how they can support local consumption to offset the losses of Canadian exporters or simply protest this political decision. Here’s a guide to help navigate these options.
A consultant in storytelling, personal branding, and public speaking, André Hamilton has created a new training course on networking—one of the most stressful and uncomfortable activities… but one that can be learned and yields significant results. An interview on best practices to adopt in this…
While the CEO of the National Bank may insist that "now is not the time to panic" in his latest address on the economy, it's hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the…
As has been the case for several years, 2025 will be marked by significant uncertainty in a shifting economic landscape shaped by political doubts and several technological advancements. In this context, here are some marketing trends likely to influence business strategies in Quebec and Canada.
Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology,…
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: "How?" Web marketing consultant Myriam Jessier.
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts...), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in…
