What to Expect on Social Media in 2026?
Interview with Francis Jette, trainer and consultant in digital content strategy, who is proposing a conference on the subject titled: “2026 Social Media Trends: The End of Soulless Content”.
Category: Marketing & Communication
“Their Business Model is Based on the Systematic Plundering of Protected Content”: Why La Presse is Suing OpenAI (ChatGPT)
On November 24th, La Presse revealed that it had filed a lawsuit against OpenAI, the company behind ChatGPT, for copyright infringement. We spoke with Patrick Bourbeau, its Vice-President of Legal Affairs, to understand the reasons.
AI Use in Marketing: Already Massive Adoption Despite Still Unstructured Usage
What is the use of AI in marketing professions? The software company Semji conducted a survey of about a hundred marketing decision-makers that reveals generative artificial intelligence is profoundly transforming practices in the sector. A synthesis in 4 key findings.
AI: A threat as much as an opportunity for authentic communication
How can we embody an inspiring narrative in the age of AI and mass-generated content? Let’s look at four best practices to differentiate positively.
Financial Well-being improves in Canada… thanks to savings!
The National Payroll Institute has just unveiled the results of the 17th edition of its survey on the financial well-being of Canadian and Quebec workers. Good news: the financial stress level of workers across the country has decreased for the first time since 2021. Quebec and Ontario are the two provinces showing the lowest stress levels in the country.
With AI, the battle for online search is just beginning
The digital industry that revolves around online search has not experienced profound upheavals since the advent and dominance of Google. A stability called into question with the rise of generative AI?
Social media is the primary source of information for those under 35, AI is emerging
The Reuters Institute, a media research center linked to Oxford University (United Kingdom), has just published its imposing (170 pages) annual report. A reference for analyzing new trends in information consumption. The summary in 4 key highlights.
Does the future of marketing lie in SEO within AI platforms?
Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.