More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.
If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.
If the Quebecer population seems more than ready to do its part in the fight against climate change, there is still work to be done, especially on how we communicate on the matter.
By acquiring Kustomer, a client relation startup, Facebook put its emphasis on communication and customer relationship.
Isarta News have spoken with Nedjma, corporate communications and brand image specialist at Square Enix Montreal, about the studio’s recent brand image update.
Vividata, one of Canada’s most important media and consumer research firm, recently published one of its latest poll’s results.
The COVID-19 pandemic forced many Canadians to change several aspects of their daily lives, and as a by-product, their news consumption habits and the sources of information they deem most reliable.
R3 Marketing and Leger have revealed the results of the 4th edition of LoyauT : the most complete annual study on trends and performance of loyalty programs in Quebec and Canada.
The online marketing platform, HubSpot, recently published a 120-page long report on the evolution of marketing and the latest trends in the industry.
As they say, in every crisis lies an opportunity. We have to admit that even though the pandemic flipped our daily lives upside down, it also forced us to explore new ways of working. Marco Bérubé, president of Mobux, embraced this change to get his firm through the pandemic with flying colours. Interview.