How to do more with less? This is the question many marketing leaders must be asking themselves. A study by Gartner reveals that marketing budgets have never returned to pre-COVID levels. Worse still, they have been steadily decreasing over the past three years. Here are…
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?
The winners of the 28th edition of the Webby Awards were announced on April 23rd. Here are some highlights to note among the long list of winners and nominees.
In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book "Sociable". An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
Artificial intelligence, social media, brand online visibility... American research firm Gartner has just released a report on the influence of technological advancements in the field of marketing and the major upcoming trends for 2024 and beyond. Here's a summary.
What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
With the pandemic in the rearview mirror, consumers are ready to return to physical stores, and with new expectations and demands. The most innovative retailers have taken note and are fine-tuning or reinventing their physical experience. Analysis.
Institut Léger has just unveiled the 6th edition of its major study on youth (Generation Z and millennials). Future, finance, employment… We take stock of tomorrow's trends.
Given the intimate relationship we have with a person's "radio" voice, one might have thought that the podcast medium would be the last bastion of content creation that could resist, in theory, artificial intelligence. However, it seems that the AI revolution is also underway in…
More and more businesses are including a "second-hand" component in their product offering. Some buy back and resell their own products. Others extend the concept and act as a marketplace to orchestrate exchanges within their customer base. But it's not that simple.
Two years ago, we talked podcast with Stéphane Berthomet, president of Go-script média. Interview with him again to take stock of market developments since then.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked…
