The F*** you pay me platform allows influencers to rate brands according to the quality of their partnerships.
Lindsey Lee is an influencer known as @msyoungprofessional on Instagram, where she has close to 15 000 subscribers.
Like a lot of influencers, she relies on brand partnerships to generate revenues.
Yet, the young American quickly realized that brands were not paying male influencers the same as female ones, white influencers the same as people of color, non-binary or trans influencers…
That is why she started the F*** you pay me project.
Ranking brands partnerships
The goal of that project is to make it easier for influencers to figure out what price to charge for their services and to help them avoid problematic brands.
Only influencers who have already collaborated with brands can create a profile on the website.
To do so, they need to answer a questionnaire including several questions about their social media of choice, the size of their audience, etc.
They are also asked about their genders and their sexual orientation to “create a track record of individual brand’s hiring patterns / commitment to diverse representation and hold brands accountable”, as explained on the website.
Once logged-in, influencers can review brands they have collaborated with in the past.
General feeling, type of compensation (free products, cash, expenses reimbursed…), they can give an extensive review of their partnership, all of this anonymously.
If the website is still in the Minimum Viable Product (MVP) phase, it already counts close to 500 saved reviews.
A racist industry?
As explained on the FAQ page of the F*** you pay me website, “the platform is dedicated to the advancement of underprivileged groups of people in society.”
That is why Lindsey Lee shares numerous posts on the platform Instagram account (@fypm.vip) showing how people of colour are not paid the same amount as white influencers :
Elle moque également à plusieurs reprises les “paiements en visibilité”, souvent proposés par
les marques qui ne souhaitent pas rémunérer les influenceurs.
She also mockes “being paid in exposure”, often offered by brands that do not want to pay influencers.
Enfin, l’influenceuse offre également des conseils et des discussions entre influenceurs sur le réseau social.
Lastly, the influencer also offers tips to other influencers on the social media. Influencers can also share tips and ask questions to other influencers.
A way for her to make it “easier to figure out what price to charge for their services”.
