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  • Marketing & Communication

Digital marketing: how advertisers can avoid landing on unwanted sites

While digital marketing offers incredible targeting opportunities for advertisers, it comes with its own set of complexities. On the Web, organizations are therefore at risk of making missteps that can have a negative impact on their reputation.

  • Career Tips
  • HR - Best Of

What if perfectionism… was good for you!

On the Internet, the majority of articles about “perfectionism” are aimed at warning us against it, at work and on social media. But what if these articles are all wrong? Let me put it this way.

  • Human Resources

Viruses in toddlers: 5 tips for working from home with them

Winter is usually a time for illness. As a result, schools and daycares are deserted, and parents work from home with their little ones around. Here are the top 5 tips gleaned from an author currently in this situation.

  • Marketing & Communication

Robots at work sources of job insecurity for workers

You’d think this headline was straight out of the future. And yet, here we are. Robots are becoming more and more important in the workplace. In factories, on the assembly line; in restaurants, in customer service. But a recent study by the National University of Singapore reveals a mixed picture.

  • Web & Social Media

What marketers need to know from the Ressac study on social platforms in Canada

Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.

  • Human Resources

What factors influence an employee’s choice beyond salary? Social benefits and flexibility!

LifeWorks has just released its monthly Mental Health Index report. The report reveals that health and wellness benefits and services, as well as flexibility and type of work, are the most important factors Canadian workers consider when choosing an employer.

  • Marketing & Communication

2023 communication and marketing trends: Is this finally the year of artificial intelligence?

After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.

  • Human Resources

What HR trends can we expect for 2023?

A new year means trying to predict what might happen. Let’s get out the crystal ball and call on some industry expert beliefs to paint a possible picture of 2023 in HR.

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