How is Canada Doing as a Brand?

Each year, different rankings show the strongest or most popular brands. For example, names like Apple, Microsoft and McDonald stand out among the most valuable brands. But what about countries as brands and how does Canada rank on that?

Should we fight for a job title?

Paths vary from one individual to another; and not all companies apply the job nomenclature in the same way. The question then arises: is it worth fighting – or at least asking and insisting – to get a certain title in a company?