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  • Marketing & Communication

One out of two Canadians increased their online shopping since the beginning of the pandemic

Vividata, one of Canada’s most important media and consumer research firm, recently published one of its latest poll’s results.

  • Career Tips

Job hunting : 4 tips based on past recessions

In this market riddled with uncertainty, job hunters have to adapt their approach. We went seeking advice in past recessions, to see what lessons can be applied to the present.

  • Web & Social Media

Influentia, a French Platform… in Search of Influence in Quebec!

Influentia is a French platform designed to search for influencers and track influencial marketing campaigns. Well established in France for a year, it is now developing its service offering in Quebec.

  • Career Tips

Never forget determination in the ingredients of success!

Today, Jean-Pierre Lauzier explains an often-forgotten notion of success: determination!

  • Marketing & Communication

More than half of Canadians have increased their consumption of news media

The COVID-19 pandemic forced many Canadians to change several aspects of their daily lives, and as a by-product, their news consumption habits and the sources of information they deem most reliable.

  • Marketing & Communication

What are Quebec and Canada’s best loyalty programs?

R3 Marketing and Leger have revealed the results of the 4th edition of LoyauT : the most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

  • Marketing & Communication

How marketing will evolve in 2021 according to Hubspot

The online marketing platform, HubSpot, recently published a 120-page long report on the evolution of marketing and the latest trends in the industry.

  • Marketing & Communication

Marco Bérubé (Mobux): “I’ve been my most productive since the start of the pandemic.”

As they say, in every crisis lies an opportunity. We have to admit that even though the pandemic flipped our daily lives upside down, it also forced us to explore new ways of working. Marco Bérubé, president of Mobux, embraced this change to get his firm through the pandemic with flying colours. Interview.

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