What does 2024 have in store for the marketing and communications sphere? What trends should we keep an eye on, and what are the main challenges to face? Here are some insights on the subject.
More and more businesses are including a “second-hand” component in their product offering. Some buy back and resell their own products. Others extend the concept and act as a marketplace to orchestrate exchanges within their customer base. But it’s not that simple.
Building an SEO strategy around long-tail keywords can be extremely effective in achieving fast rankings with a targeted audience. We explain the advantages and the mechanics of the concept.
In these times of labour shortages, human resources professionals are trying to find creative solutions to retain and attract talent.
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let’s take a look at the ones that concern HR, marketing and communications specialists.
Led by young fintechs, among others, the fractional payment sector is growing rapidly around the world. Buoyed by this wave, a new industry player, Klarna, has just set up shop in Canada.
The workshop conference How to use the notion of community to elevate your target audience, presented as part of the C2 Montréal 2021, brings a fresh perspective on how to engage with a brand audience.
Here are a few companies that, by their innovative nature, risk disrupting our ways of doing things in the years to come.
