The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here’s an overview of the atmosphere on X, as well as on two competing platforms.
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let’s hope so. Here are four web trends to watch in 2024.
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
In the early years of TikTok, the Chinese platform turned the heads of influencers because of its high virality potential; a video of a teenager sketching a few dance steps could reach a million views, even if the account only had a handful of subscribers. A bygone era?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.
