The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
While the CEO of the National Bank may insist that "now is not the time to panic" in his latest address on the economy, it's hard to ignore the stagnation weighing on the world of advertising and marketing. Two digital strategists recently spoke about the…
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations…
Gone are the days of polished narratives and political correctness. It's time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other "decentralized" platforms with similar ambitions,…
Between ever-changing TikTok trends, Twitter battles filled with self-referential hashtags, prank accounts, and irreverent memes, it can sometimes be hard to make sense of what we’ll conveniently call "web culture." How can we understand this language that blurs the line between reality and fiction, satire…
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here's an overview of the latest trends in this area.
In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book "Sociable". An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here's an overview of the atmosphere on X, as well…
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
We are coming out of a significant year of questioning and reflection on the nature and function of social media. Could the coming year bring us answers regarding a healthy and ethical use of social media? Let's hope so. Here are four web trends to…
As announced last July, Facebook and Google have stopped relaying Canadian news in opposition to Bill C-18. Since then, Canadian brands have shown a wide range of reactions, from moderate boycotts to outright indifference.
For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked…
