On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the “Marketing and Content Management for Applications and Software” category. Interview.
Employee generated content (EGC) should be done on a voluntary basis. However, some managers are insistent… We clarified this point with Annie Bourgeois, labor and employment lawyer at Langlois Avocats.
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations over the past year.
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other “decentralized” platforms with similar ambitions, one might wonder if this is another fleeting trend. We spoke with Francis Jette, a digital content creation consultant and Isarta trainer, to get his take.
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here’s an overview of the latest trends in this area.
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It’s called TikTok Notes. We’ve gathered initial impressions from web professionals who’ve tried it out.
