Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very poorly in its responses. Should this be a cause for concern?
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here’s an overview of the atmosphere on X, as well as on two competing platforms.
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.
All it took was a comment by a Google executive at a technology conference and an article in the New York Times reporting a few scattered testimonials to position TikTok as the “search engine of Generation Y”. Is that really what it’s all about? Let’s start from the beginning.
Ressac recently unveiled its first-ever Canadian study highlighting users’ behavior on social platforms as well as their perception and receptivity to influencers, branded content and online advertising. Analysis of key findings.
After years of sprinkling the “buzzword” of AI on all sorts of societal or organizational issues, could it be that the year of artificial intelligence has finally arrived? Here are 6 trends to watch in communication and marketing in 2023.
