On May 12th, in New York, Heylist turned heads by winning a prestigious Webby Awards in the "Marketing and Content Management for Applications and Software" category. Interview.
Employee generated content (EGC) should be done on a voluntary basis. However, some managers are insistent... We clarified this point with Annie Bourgeois, labor and employment lawyer at Langlois Avocats.
Every week, the Facebook group Les Pro du Web receives a panicked post from a community manager who has lost access to their Facebook account due to hacking. We discussed this issue with Bruno Desjardins, a marketing solutions consultant who has handled multiple crisis situations…
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other "decentralized" platforms with similar ambitions,…
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Even though the labor shortage is not as severe as in recent years, companies still need to pay close attention to their employer brand to attract top talent. Here's an overview of the latest trends in this area.
Since April 17th, TikTok has been rolling out a new image-sharing app similar to Instagram in Canada and Australia. It's called TikTok Notes. We've gathered initial impressions from web professionals who've tried it out.
Increasingly, internet users are going directly to ChatGPT to find answers to their questions rather than surfing the internet and consulting thematic websites or blogs. In a way, the OpenAI platform is then undercutting content creators by not referring to them, very little, or very…
The micro-blogging network X, previously known as Twitter, will soon celebrate its 18th anniversary. Long the sole dominator of its niche, it has seen the emergence in 2023 of various competitors offering a similar experience. Here's an overview of the atmosphere on X, as well…
The world of social networks is undergoing a significant reconfiguration. Among the notable trends is the rise of LinkedIn for content and influencer marketing.
In recent years, many advertisers have left the Twitter platform or put their investments on hold. Against this backdrop, what is the balance of power between these advertisers and the social network?
In the 13th episode of The Social Show, Julie Rochon recounts the career path that took her from web writer to business coach in positioning for solopreneurs, touching on the pivotal moment when she stopped giving away her content for free on the web.
