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Tag: social media

  • Web & Social Media

Recession in sight: how to “optimize” your marketing budget?

A majority of companies are worried about a potential recession. Historically, companies have tended to cut their marketing budgets to get through hard times. But rather than simply “turning off the tap,” Christian Quenneville invites brands to think about how to “manage” their marketing dollars.

  • Web & Social Media

Facebook, Instagram, Snapchat, TikTok… How to use social networks to sell online?

“Social” commerce is selling products directly on social networks. Marketplace feed management tool Channable recently published a digital book on the subject. Here are the highlights.

  • Marketing & Communication

What are the best practices for handling criticism on social media?

On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.

  • Human Resources

Some lessons from recruiters to attract candidates

We asked recruiters to take a step back and tell us if there were any tricks or details in their recent hires that could tip the scales in their favor.

  • Web & Social Media

4 good reasons to go on LinkedIn (even if you have nothing to sell)

In the last few years, LinkedIn has become the place to be for consultants and sales representatives of all kinds, who promote their expertise, products or services in a “business to business” mode

  • Human Resources

Employer branding: do you have your drone photo?

In a market characterized by a talent and labor shortage, employers must redouble their efforts to be seen by potential candidates. In this regard, aerial drone photography would now be a card to include in an employer branding content strategy.

  • Career Tips

The subtleties of a CV in 2022

We’ve scheduled a quick Q&A with Jessica Gohier, president of Profilia, a company that specializes in CV, letter and LinkedIn profile writing.

  • Web & Social Media

How to interpret the new “direct” monetization of TikTok?

Excluding donation solicitation during live broadcasts, the TikTok platform didn’t really offer a way for influencers to monetize their content. The situation is about to change, with the launch in beta of a paid subscription feature called “LIVE Subscription”. Explanations.

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