According to several studies and surveys, there's nothing more decisive in convincing candidates to join your organization or consumers to buy your products than giving your employees a voice on social media. However, be careful not to go too far with this practice!
Employee generated content (EGC) should be done on a voluntary basis. However, some managers are insistent... We clarified this point with Annie Bourgeois, labor and employment lawyer at Langlois Avocats.
To gauge employee sentiment, many companies invest in internal satisfaction surveys. Montreal-based company Explorance suggests expanding the scope by analyzing both “solicited” sources (traditional surveys) and “unsolicited” sources (such as social media posts or reviews on platforms like Glassdoor).
Several LinkedIn observers have recently noticed a "drastic drop" in the reach of posts shared from company pages. The reason is simple: LinkedIn wants businesses to pay to be seen. Here’s how to work around this algorithmic issue.
The media outlets The Verge and Vox Media conducted a study of 2,000 adults representative of the American population on their views of online communities in the post-social media and artificial intelligence era. Here are the five key takeaways from this highly colorful report!
The concept of the fresh-eye report is not new, but it has recently resurfaced on social media. Let's explore how to leverage this strategic HR intelligence tool.
What if we celebrated professional achievements as much as the arrival of a child? This is the idea behind the TikTok trend of career showers. Let’s analyze this phenomenon, which so far has been mostly embraced by women.
Gone are the days of polished narratives and political correctness. It's time to embrace and showcase our true selves on social media—strengths, flaws, and imperfections included!
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other "decentralized" platforms with similar ambitions,…
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
A shift in trends. After navigating labor shortages and the widespread adoption of remote work, HR professionals in 2024 had to adapt to an economic slowdown and a stronger in-office presence—all while keeping pace with the rapid rise of AI. Let’s explore four key highlights…
With a 4% increase in Canadian users over the past year (from 27% in 2022 to 31% in 2023), TikTok shows the strongest growth among major web platforms. We asked Jessica Bolduc, social media manager, to break down the latest content trends on TikTok.
Jean-Baptiste Audrerie is an expert in HR technologies. As a privileged observer of the gradual emergence of artificial intelligence in human resources, we interviewed him about these new trends and the future of the HR function.
