Email marketing: why and how to clean up your mailing list?

Since the cookie apocalypse, companies have been encouraged to develop their own in-house customer database, through the creation of an e-mail mailing list. As a result, companies have gone on the hunt for e-mails, with white papers, webinars and newsletters as bait. But periodically, it’s time to clean up your mailing list. Here’s how and why.

Mid-year review 2023: the uncertainties add up

For the first time since 2020, the current year has not begun with the omnipresence of Covid-19. Uncertainty, whether economic, climatic or geopolitical, has nonetheless been present throughout this first half of the year. Here are some of the events that have so far marked 2023 in the world of marketing, technology and communications.

Mid-year HR review: is the pendulum swinging back?

After the pandemic years, when workers had the upper hand in imposing telecommuting and work-life balance, there’s a slight swing of the pendulum back in the employer’s court. Here’s our mid-year HR roundup for a better understanding of the workforce issues facing companies.