Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology, three new concepts must be integrated into how we think about and adopt generative AI. Here’s what they are:
The recent buzz around the microblogging platform Bluesky—ironically founded by Twitter’s former creator, Jack Dorsey, who exited the venture last May—positions this social media platform as a legitimate competitor to X. After the lukewarm results of Mastodon, Threads, and other “decentralized” platforms with similar ambitions, one might wonder if this is another fleeting trend. We spoke with Francis Jette, a digital content creation consultant and Isarta trainer, to get his take.
In an era of marketing budget cuts, a new digital strategy is taking hold: leveraging Employee Generated Content (EGC). Let’s take a closer look at this emerging trend.
Amazon, Ubisoft… The list of companies rolling back remote work policies only to face employee resistance continues to grow. Is this battle destined to drag on?
At the 2024 HR Congress, researchers Sylvie St-Onge from HEC Montréal and Ali Béjaoui from the Université du Québec en Outaouais presented surprising findings from a longitudinal study on hybrid work. The researchers sought to measure how the number of remote workdays impacts employee engagement with their employer. The results were eye-opening.
Organizations are increasingly emphasizing diversity, equity, and inclusion principles. This concept encompasses many dimensions, including the relatively lesser-known notion of neurodiversity. We spoke with web marketing consultant Myriam Jessier, creator of a new training program on the topic: Neurodiverse Teams: Optimizing Your Management and Collaboration.
Are we heading towards a world without managers? We discussed this issue with Julie Tremblay-Potvin, a strategist in people and organizational development at De Saison.
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
