There’s no doubt about it: AI has disrupted digital marketing. Yet the type of content and brand strategies that perform on web and social media in 2025 continue to be very “human,” with homemade vertical video shot on personal phones taking the lead—low quality and all. A look back at a year of resistance, where humans continue to hold their own.
The year 2025 began against the backdrop of a trade war with the United States and continued with a marked economic slowdown. Employees quickly understood that they no longer held the upper hand against bewildered employers. Hello to concerns about productivity, “job hugging,” and a recalibration of employer expectations.
Are we beginning to feel the first effects of AI on the job market? Two studies from the prestigious American universities Harvard and Stanford point to a decline in hiring of new graduates at companies that rely most heavily on AI.
Does Generation Z really want feedback, or are they just too sensitive to receive it? Speaker Simon Sinek recently addressed this topic with his colleague Kristen Hadeed during a webinar. Their discussion brought an important nuance to this notion.
Is generative AI really delivering on its productivity promises in the workplace? One might doubt it after reading a recent study published in Harvard Business Review that has just created a new word likely to get people talking: “workslop.” When AI gives the appearance of doing good work when in reality… everything needs to be redone!
Historically, professionals have always been hesitant to talk about job loss on LinkedIn. They spread the word behind the scenes, hoping to quickly bounce back in another organization. However, in our era of authenticity and transparency, we sense that attitudes are changing. More and more professionals are opening up by announcing their job loss while communicating about the next challenge they’re seeking. Let’s decode this trend.
What is the use of AI in marketing professions? The software company Semji conducted a survey of about a hundred marketing decision-makers that reveals generative artificial intelligence is profoundly transforming practices in the sector. A synthesis in 4 key findings.
How can we embody an inspiring narrative in the age of AI and mass-generated content? Let’s look at four best practices to differentiate positively.
