Email marketing remains the most effective way to prospect, retain customers, and grow sales. At least, that's the conviction of Myriam Forest, who is launching a new training course on email marketing. An interview on best practices for making email marketing an effective business driver.
Under the subdued lighting of the Le Bungalow event space, housed in the historic red-brick building on Richarson Street, Rebecca Peel (LIONS Advisory) delivered a state-of-the-industry address on advertising to A2C members gathered at Journée Idéa 2026 on June 11. Here are her key takeaways.
Due to the current political and cultural polarization, many internet users are stepping back from posting on social media and shifting their conversations to private messaging on digital platforms. This content inevitably falls outside brands' radar — which is what's known as "dark social." We…
TikTok is now a well-established platform for building your employer brand and supporting recruitment efforts. But decoding its language and finding the right tone to stand out isn't always straightforward. Here are three angles to work with.
Recent surveys from the United Kingdom and the United States point to a growing trend of employers scaling back employee benefits. Let's look at how this is playing out in the Canadian market.
AFM Industries is looking for a highly organized, detail-oriented, and creative Marketing Specialist to join our team in Oshawa, Ontario.
The pressure to use generative AI to save time at work keeps growing. More and more professionals are turning to AI agents — whether ChatGPT, Claude, or Gemini — to help them write emails. And sometimes, it shows.
Following the movement of an entire industry, web copywriter Brigitte Bertrand initially rode the AI wave without asking too many questions. She eventually grew disillusioned when the machinery started showing through the seams. Today, she has scaled back her use of AI in her marketing…
Is artificial intelligence really replacing entry-level jobs? Many reports seem to validate that hypothesis, backed by data. Yet a study by two researchers at the London School of Economics offers a more nuanced picture — pointing the finger instead at remote work. An analysis.
As artificial intelligence deployment becomes a strategic priority for companies, the explicit mention of "AI" is beginning to appear in executive job titles — raising the question of which department should ultimately own responsibility for such a disruptive technology.
When Jean-Pierre Brun conducts a job interview at his HR consulting firm Empreinte humaine, he always asks the same question: "If you come to work with us, how do you want to be recognized?" While the question catches some candidates off guard, it feels entirely…
They're supposed to be the generation that stands to benefit most from it — and yet they seem to be pulling away. That's the surprising takeaway from a recent Gallup report on Gen Z's relationship with AI. Here's an attempt to make sense of it.
The Platform Manager oversees all aspects of the NAC’s Enterprise System ecosystems, reporting tools, third-party integrations and the platform roadmap.
