“Coffee badging”, the art of making quick trips to the office

Many employers would prefer employees to return to the office as often as possible. Some employees find ways to circumvent this requirement by showing up at their workplace just to attend team meetings. These quick, stealthy round trips have a name: "coffee badging". Explanations.

Digital Sobriety: 5 Actions to Reduce Your Carbon Footprint on the Web

With the integration of artificial intelligence in all facets of digital life, cloud computing is becoming increasingly energy-intensive. Quietly, some agencies and web companies are now promoting "digital sobriety," a concept that involves attempting to reduce the carbon footprint of online activities. Here are five…

Does the future of marketing lie in SEO within AI platforms?

Will we need to please ChatGPT or Perplexity more than Google tomorrow to attract visitors to our website? This is one of the major questions currently stirring the marketing world. And it will probably redefine the traditional rules of online SEO.

When transparency becomes a team retention lever

The "HR Day 2025 - Innovative Strategies for Retail" was an opportunity to take the pulse of a sector still affected by labor shortages. Throughout the day, transparency was discussed as a lever for attraction, but also talent retention. Explanations.