What if the future of marketing research passed through… synthetic personas created by artificial intelligence? That’s certainly the bet of Léger and Plus Compagnie which have just announced the deployment of Smart Persona, their new AI tool developed. Interview with Sarah Mottet, VP Transformation & AI at Léger and Paul Guité, SVP Research & Insights at Plus Compagnie.
Super Bowl ads are not just entertaining. They are also a reflection of how our society is evolving in terms of consumption and technology. Here’s a preview of the highlights from this 2026 edition, which will take place on February 8th.
Each new year is an opportunity for analysts to predict the major trends that will likely strengthen in the coming year. A review of 2026’s vintage in the fields of AI, marketing, and communications.
Interview with Francis Jette, trainer and consultant in digital content strategy, who is proposing a conference on the subject titled: “2026 Social Media Trends: The End of Soulless Content”.
On November 24th, La Presse revealed that it had filed a lawsuit against OpenAI, the company behind ChatGPT, for copyright infringement. We spoke with Patrick Bourbeau, its Vice-President of Legal Affairs, to understand the reasons.
What is the use of AI in marketing professions? The software company Semji conducted a survey of about a hundred marketing decision-makers that reveals generative artificial intelligence is profoundly transforming practices in the sector. A synthesis in 4 key findings.
How can we embody an inspiring narrative in the age of AI and mass-generated content? Let’s look at four best practices to differentiate positively.
The National Payroll Institute has just unveiled the results of the 17th edition of its survey on the financial well-being of Canadian and Quebec workers. Good news: the financial stress level of workers across the country has decreased for the first time since 2021. Quebec and Ontario are the two provinces showing the lowest stress levels in the country.
