Despite all the praise generative AI receives, there are still few use cases where it genuinely saves companies time or money. Most businesses remain in the exploratory and testing phase, aiming to stand out from competitors. To fully harness the potential of this new technology, three new concepts must be integrated into how we think about and adopt generative AI. Here’s what they are:
Marketers today have no choice: they must embrace artificial intelligence (AI) in their daily work. The question often arises: “How?” Web marketing consultant Myriam Jessier.
In this time of significant transformation (generative artificial intelligence, data growth, digital shifts…), Gartner has analyzed nearly 300,000 job postings in marketing over recent years to assess the evolution of required skills. What will be the recruitment strategies or upskilling approaches for marketing managers in the future?
How to do more with less? This is the question many marketing leaders must be asking themselves. A study by…
Marc Dicko, Chief Digital and Marketing Officer at L’Oréal Canada, explained how the cosmetics giant uses AI in marketing.
Generative AI applications are currently very popular within the web content creation community. The burning question is: how can ChatGPT help me? But the opposite consideration is just as important: what types of content are best not generated by AI?
The winners of the 28th edition of the Webby Awards were announced on April 23rd. Here are some highlights to note among the long list of winners and nominees.
In the latest episode of the Social Show, Francis Jette hosts strategist Rachelle Houde Simard, author of the book “Sociable”. An opportunity to draw parallels between the development of online communities and a strong corporate culture in a hybrid world.
