IBM has released a new study by its Institute for Business Value on consumer behaviour in the retail, travel and transportation sectors as immunization campaigns are in full swing. Here are the highlights.
One year after the beginning of the pandemic, Moneris provides an overview of the compact of COVID on domestic purchases, and where Canadians have spent their money over the past year. Here are the highlights.
The platform allows influencers to rate brands according to the quality of their partnerships.
Vividata, Canada’s largest consumer and media research firm, has released the results of its latest poll of 32,249 consumers on Canadian behaviour.
The start of the year is usually a good time to step back on your practices and define your strategy for the year, based on new marketing trends to anticipate.
Brendan Gahan returns in an article posted on his blog on the importance of considering influencers as real business partners.
More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.
If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.
