BeReal, the French “anti-Instagram” on the rise
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What’s it all about?
Category: Marketing & Communication
LinkedIn Newsletter: gadget or essential feature?
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new “public” newsletter with David Gaudreault.
The 4 technological innovations to follow this year according to GP Bulhound
GP Bulhound, the technology-specialized investment bank, has released its traditional annual Technology Predictions report. Let’s take a look at the ones that concern HR, marketing and communications specialists.
How Cossette Media proves that performance and programmatic advertising in quality media are compatible
Last April, Cossette Media began testing the NOBL media ranking tool to apply a “quality” filter to media placement. And the results in the English Canadian market – for its client Sun Life – are very promising
Should we fear the “proximity bias”?
According to an ADP Canada survey, more than six in ten workers (63%) feel that being in the office provides a better chance of “getting ahead” than staying home and telecommuting.
What determines the value of an influencer?
Even though some recent events may have damaged the industry’s image, influencer marketing is gaining more and more importance in Canada and elsewhere in the world.
5 Trends to Follow in 2022 in Marketing and Communications
The pandemic has propelled businesses into the virtual world, forcing them to work remotely, then promoting and selling their products and services online. So, it’s no surprise to discover that “digital” marketing is such a big part of the 2022 trends. Let’s see what marketers have in store for the coming year.
How is Canada Doing as a Brand?
Each year, different rankings show the strongest or most popular brands. For example, names like Apple, Microsoft and McDonald stand out among the most valuable brands. But what about countries as brands and how does Canada rank on that?