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Isarta News Marketing, Communications & HR Trends

Marketing, Communications & HR Trends

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Category: Marketing & Communication

  • Marketing & Communication
  • Newsletter

Climate change : improving communications could lead to better actions

If the Quebecer population seems more than ready to do its part in the fight against climate change, there is still work to be done, especially on how we communicate on the matter.

  • Marketing & Communication
  • Newsletter

Facebook : « in terms of customer relation, messages have become just as important as phone calls »

By acquiring Kustomer, a client relation startup, Facebook put its emphasis on communication and customer relationship.

  • Marketing & Communication

Nedjma Belbahri (Square Enix Montreal) : “our parent brand is as important as our product brands”

Isarta News have spoken with Nedjma, corporate communications and brand image specialist at Square Enix Montreal, about the studio’s recent brand image update.

  • Marketing & Communication

One out of two Canadians increased their online shopping since the beginning of the pandemic

Vividata, one of Canada’s most important media and consumer research firm, recently published one of its latest poll’s results.

  • Marketing & Communication

More than half of Canadians have increased their consumption of news media

The COVID-19 pandemic forced many Canadians to change several aspects of their daily lives, and as a by-product, their news consumption habits and the sources of information they deem most reliable.

  • Marketing & Communication

What are Quebec and Canada’s best loyalty programs?

R3 Marketing and Leger have revealed the results of the 4th edition of LoyauT : the most complete annual study on trends and performance of loyalty programs in Quebec and Canada.

  • Marketing & Communication

How marketing will evolve in 2021 according to Hubspot

The online marketing platform, HubSpot, recently published a 120-page long report on the evolution of marketing and the latest trends in the industry.

  • Marketing & Communication

Marco Bérubé (Mobux): “I’ve been my most productive since the start of the pandemic.”

As they say, in every crisis lies an opportunity. We have to admit that even though the pandemic flipped our daily lives upside down, it also forced us to explore new ways of working. Marco Bérubé, president of Mobux, embraced this change to get his firm through the pandemic with flying colours. Interview.

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