Canadian Consumer Profile – Spring 2021
Vividata Canada’s largest consumer and media research firm, released its latest survey results.
Category: Marketing & Communication
To Deliver a “Wow” Customer Experience, Don’t Forget the Basics!
A multitude of futuristic solutions are commonly discussed to improve shopping experience and retain retail customers. But to achieve this goal, we must not neglect certain basic elements.
“The Contactless Economy is Here to Stay”
Companies waiting for the end of the pandemic to return to a "traditional" business model may be disappointed. The pandemic has pushed us into the "irreversible" era of a "contactless" economy.
Gender Identity on LinkedIn: A Sign of “Openness” and “Inclusion”
More and more professionals mention their gender identity after their name on their LinkedIn profile (ex.: he/him, she/him, he/they) Is this the "new standard"? Is this a personal choice or a collective responsibility?
These Sectors That Will Not Return to Normal After Covid
Covid has changed a lot of things in people’s habits and some sectors could experience major upheavals in the coming years. Here are some examples.
New Economy: What Will Canadians Do Once Fully Vaccinated?
IBM has released a new study by its Institute for Business Value on consumer behaviour in the retail, travel and transportation sectors as immunization campaigns are in full swing. Here are the highlights.
One Year of Pandemic Spending Analyzed by Moneris
One year after the beginning of the pandemic, Moneris provides an overview of the compact of COVID on domestic purchases, and where Canadians have spent their money over the past year. Here are the highlights.
F*** you pay me helps influencers avoid bad brand partnerships
The platform allows influencers to rate brands according to the quality of their partnerships.
What Are Canadians’ New Behaviours as a Result of the Pandemic, According to Vividata?
Vividata, Canada’s largest consumer and media research firm, has released the results of its latest poll of 32,249 consumers on Canadian behaviour.
The 4 Marketing Trends to Watch in 2021 According to Bloggers
The start of the year is usually a good time to step back on your practices and define your strategy for the year, based on new marketing trends to anticipate.
See Influencers as Long-Term Partners
Brendan Gahan returns in an article posted on his blog on the importance of considering influencers as real business partners.
Marketing and communications : what trends to watch in 2021?
More than ever, people are hoping for a better year than the last. In that regard, here are some trends and topics to watch for the coming year.
2020 overview: The year of adapting marketing and communications
If we had to choose one word to sum up 2020, it would be “adapt.” This word is featured throughout this report, which focuses on current affairs in the world of marketing and communications.