When remote creativity makes a big “wow!
Remote brainstorming is a horror for many creatives in the advertising industry. However, a recent article showed us that there could be a major advantage, which is a better ability to judge good ideas.
Category: Marketing & Communication
What are the best practices for handling criticism on social media?
On August 1st, a survey by Capterra reminded us of the impact that online reviews can have on the consumption decisions of Internet users.
Creativity: 4 surprising recent discoveries!
Companies need to be creative to meet the complex challenges of our time. However, this subject is not always well understood by the general public, or even by researchers. Here are four recent studies that shed new light on the notion of creativity.
Online advertising pollutes… but Sharethrough has a solution!
Interview with Benoît Skinazi, co-founder and chief marketing officer of Sharethrough, who talks about their new “green programmatic platform” product launched last June.
Productivity: my 3 resolutions for the beginning of the school year 2022
Faced with an overabundance of #productivity tips and strategies, it’s easy to give up… Unless you choose your battles, and follow through with each one!
Mid-year review: no respite for consumers and businesses!
The year 2022 has so far unfolded in three stages. It started with a sense of déjà vu, with a major wave of Covid, strict sanitary measures, and the beginning of the Russian invasion in Ukraine. Slowly, the measures faded away to give way to a full recovery of activities. Combined with various factors (war in Ukraine, containment in China, etc.), this recovery unfortunately contributed to a pronounced increase in inflation.
BeReal, the French “anti-Instagram” on the rise
Number 1 in the App Store in Canada, French app BeReal, which defines itself as an intimate social media opposite of Instagram, is riding a wave of popularity in North America. What’s it all about?
LinkedIn Newsletter: gadget or essential feature?
Since the holidays, users of the LinkedIn social network have had access to a new feature: the LinkedIn Newsletter. We reviewed the pros and cons of this new “public” newsletter with David Gaudreault.